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Microsoft's CEO, Steve Ballmer, Admits It's Not Selling Enough Surface RTs and Disappointed With Windows Sales

 5:58 pm on Jul 26, 2013 (gmt 0)

Microsoft CEO Steve Ballmer has admitted that the company built too many Surface tablets, and it's not selling as many Windows devices as it wants. During an internal town hall event earlier this week, Ballmer and COO Kevin Turner both addressed the recent $900 million hit for Surface RT and the sales pace of Windows across various devices. According to several sources, Ballmer openly discussed Microsoft's focus on securing Instagram for Windows Phone, and its plans for the next-generation Surface. Neowin first reported parts of the meeting.

"We built a few more devices than we could sell," admitted Ballmer when referring to the slow Surface RT sales. Microsoft recently cut the price of its Surface RT tablets by 30 percent worldwide, and Ballmer and Turner reiterated in the internal meeting that the huge writedown was a price adjustment that was necessary to sell Surface RT devices. While Ballmer didn't provide a sneak peek at the next Surface, we're told he confirmed new devices are currently being tested with incremental improvements. We understand Microsoft has been testing Surface devices with the new Qualcomm Snapdragon 800 processor.Microsoft's CEO, Steve Ballmer, Admits It's Not Selling Enough Surface RTs and Disappointed With Windows Sales [theverge.com]



 9:06 pm on Jul 26, 2013 (gmt 0)

LOL, a CPU upgrade will not make the surface float again. It'll still sink like a brick cause it's not what people want (nor need).

I'm actually amazed that Ballmer (this nutcase: [youtube.com...] ) is able to admit he made MSFT build "a few" too many devices.


 2:02 am on Jul 27, 2013 (gmt 0)

This is Microsoft's first PC hardware product so I'd cut them a bit of slack. They learned their lesson on the pricing. When the Surface was first announced, before pricing was known, a lot of people were interested in a signature Microsoft device. The initial price-point killed the Surface.

Then, they should have released the Surface Pro first, not the Surface RT. The RT is just not what initial adopters were expecting. The Surface RT is a radical shift and people didn't understand it wasn't the Windows machine they thought it would be.


 11:09 am on Jul 27, 2013 (gmt 0)

I loved the idea of the surface till i actually held and tested it.

They simply need to look at the "ipads" and other selling pads to fix the issue, plus a serious discount on the Ipad.

Basically a VISTA to windows 7 move,


 11:14 am on Jul 27, 2013 (gmt 0)

And just in case any Microsoft Bods are reading,


I drives me nuts that you can only properly use it horizontal, like some under specified laptop !

Plus they feel fragile, and blocky and full of holes where they should be hardened and fully sealed like phones, Pads are for outside, rough ready, walking, beach , sea side type use, else, we opt for proper laptops .

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