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Report: Microsoft Ending 'Scroogled' Campaign

 6:10 pm on Mar 4, 2013 (gmt 0)

Microsoft is ending its Scroogled TV advertising campaign attacking Google's security practices. Public radio and TV station KQED reports that Microsoft senior director of online services Stefan Weitz said "that part is about finished," referring to the TV ads that lambasted the search company and reminded some of political attack ads. The Scroogled website is still up, however, and Weitz's remarks do not necessarily mean that Microsoft is abandoning the tagline and the message of the campaign altogether.Report: Microsoft Ending 'Scroogled' Campaign [theverge.com]

Microsoft Takes a Swing at Google's Gmail Advertising [webmasterworld.com]



 6:24 am on Mar 5, 2013 (gmt 0)

They're apparently going to leave the site up as long as Google is still Scroogling people. ;)


 4:46 pm on Mar 5, 2013 (gmt 0)

I found a copy of Microsoft's statement.

Despite rumors to the contrary, Microsoft’s Scroogled campaign is long from over. Earlier today, a number of publications picked up on a comment by Bing Search Director Stefan Weitz who told KQED that the campaign is “about finished.” Now, however, a Microsoft spokesperson has told us that this is not true and that we should “stay tuned for the next chapter.”

Here is the full statement from Microsoft:

“Scroogled will go on as long as Google keeps Scroogling people. We know Google doesn’t like it when the facts come out. Chapter two of the consumer education campaign has shown people care about their privacy. More than 3.5 million people visited scroogled.com, and nearly 115,000 people signed a petition asking Google to stop going through their Gmail. Stay tuned for the next chapter.”Microsoft's Statement on Scroogled Campaign [techcrunch.com]

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