Msg#: 4487636 posted 2:40 pm on Aug 23, 2012 (gmt 0)
For the first time in 25 years, Microsoft is changing its corporate logo.
Microsoft, which has used its solid, boldfaced, italicized logo since 1987, is expected to unveil its new, more colorful logo Thursday at the Boston opening of the 23rd Microsoft store. It will also appear Thursday at the Seattle and Bellevue Microsoft stores, as well as on the microsoft.com home page.
The new logo, which incorporates a multicolored Windows symbol in addition to the "Microsoft" name in straightforward, lighter type, is intended to "signal the heritage but also signal the future — a newness and freshness," said Jeff Hansen, Microsoft's general manager of brand strategy. [seattletimes.nwsource.com...]
Msg#: 4487636 posted 10:14 pm on Aug 23, 2012 (gmt 0)
The logo honestly looks like something that was created with MS Paint.
I think the (now) old logo was more of a logo and could have been represented in any colour. It was also a sign of trust that (at least my generation) grew up with. The new one just isn't attractive, nor does it really look like a logo.
I expect Microsoft to change their logo again within the next 5-7 years.
Msg#: 4487636 posted 1:52 am on Aug 27, 2012 (gmt 0)
I think it's an improvement from their old logo. Definitely simple... but I wouldn't expect them to re-invent the wheel.. they aren't known for that... Interesting to see where they are in 5-10 years...