Microsoft announced Windows Azure Toolkits for Devices, consisting of assets for Windows Phone, iOS and a preview of tools for Android.
Using the toolkits, developers can use the cloud to accelerate the creation of applications on the major mobile platforms. Companies, including Groupon, are taking advantage to create a unified approach to cloud-to-mobile user experience.
The toolkits leverage the cloud to simplify the complexity of supporting multiple devices. As a common back-end, developers can use cloud services to share common requirements like device notifications, authentication, storage and even higher-level services like leaderboards. At the same time, developers can maximize the performance of each mobile device by writing client code that exploits each platform. As more and more mobile applications rely on back-end services, the cloud can become increasingly useful and strategic for developers.