| Microsoft and comScore Partner On Reach and Frequency Planner
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engine
msg:3962606 | 4:44 pm on Jul 30, 2009 (gmt 0) |
Microsoft and comScore Partner On Reach and Frequency Planner [news.cnet.com] | The software giant announced on Thursday a new collaboration with consumer measurement firm ComScore to design a digital media-planning service dubbed the Reach and Frequency Planner (RF Planner). The goal of the RF Planner will be to help brand advertisers better measure and track their online-ad campaigns. Advertisers would be able to more easily determine and predict how consumers will respond to their digital ads. |
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JS_Harris
msg:3962839 | 12:16 am on Jul 31, 2009 (gmt 0) |
This seems designed to draw more brand marketing dollars online which is good for website owners. | The company points out that ad budgets for brand advertisers account for about two-thirds of the $186 million U.S. ad market. But only 5 percent of those dollars are spent on Internet advertising. |
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edit: good for website owners = not so good for newspapers, i'd expect a stronger push for internet retail taxes and regulations if that 5% figure raises much, assuming it's accurate.
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