Microsoft is putting Internet ad agency Razorfish up for sale, according to a Financial Times report Sunday.
Microsoft, which acquired Razorfish in 2007 as part of its $6 billion takeover of Aquantive, has reportedly hired Morgan Stanley to find a potential buyer. The report identified French marketing company Publicis Groupe as a potential buyer.
Msg#: 3942577 posted 9:32 pm on Jun 30, 2009 (gmt 0)
Microsoft should have RazorFish do their online marketing and they might listen to the people who work at an online ad agency and get some real feedback so they can roll out products and ad platform interfaces that people who run onlline ad campaigns can use before they sell them. Just a thought.......