Today at Mobile World Congress 2009, Microsoft Corp. CEO Steve Ballmer along with key mobile partners, HTC, LG and Orange, unveiled new Windows® phones featuring new user-friendly software and services. The next generation of Windows® phones will be based on Windows Mobile 6.5 and feature a new user interface and a richer browsing experience. In addition, Windows® phones will feature two new services: My Phone, to sync text messages, photos, video, contacts and more to the Web; and Windows® Marketplace for Mobile, a new marketplace that will provide direct-to-phone mobile applications and can be accessed from both the phone and the Web.
That My Phone system looked interesting. I think I read somewhere that it may be available for other phones than just the Windows Mobile platforms. That might be one of the reasons Google has been rushing its own sync products out the door recently.