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Microsoft strikes search deal with Sun
trying to chip away at Google

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Msg#: 3783570 posted 5:41 pm on Nov 10, 2008 (gmt 0)

Microsoft Corp said on Monday that it reached a Web search deal with Sun Microsystems Inc, the latest partnership struck by Microsoft aimed at chipping away at the dominance of Google Inc.

As part of this agreement, users of Microsoft's Internet Explorer browser who download Sun's Java technology platform will be given the option to also download the MSN Toolbar from where users can directly access the company's search engine.

Earlier this year, Microsoft also reached an agreement with Hewlett-Packard Co, the world's largest personal computer maker, to place a toolbar on new PCs in the United States and Canada starting in January.




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Msg#: 3783570 posted 1:35 am on Nov 11, 2008 (gmt 0)

Perhaps this is why Google dropped StarOffice from the Google Pack [webmasterworld.com] recently. It would make sense.


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Msg#: 3783570 posted 3:53 pm on Nov 12, 2008 (gmt 0)

Looks like MS is going full speed ahead with search penetration as it is pursuing a deal with Verizon as well

Microsoft ... is moving closer to an agreement with Verizon Wireless to become the default search provider on the wireless carrier's cell phones, the Wall Street Journal said, citing people familiar with the discussions.

Under the terms being considered, Microsoft would share with Verizon revenue from ads shown in response to cell phone Web searches, with guaranteed payments to the carrier of about $550 million to $650 million over five years, roughly twice what Google ... offered.

Separately, Microsoft is negotiating a deal to put its Windows Mobile software in more Verizon devices ...



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Msg#: 3783570 posted 5:30 pm on Nov 12, 2008 (gmt 0)

Wow! Can't let this one sink off the Recent Posts list. I'm glad to see MS getting a little more aggressive in this area. They are setting up the stage for the upcoming Yahoo! buyout at < $5.00 per share. :)

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