homepage Welcome to WebmasterWorld Guest from 54.197.110.151
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / Microsoft / Microsoft Corporate
Forum Library, Charter, Moderators: bill

Microsoft Corporate Forum

    
Microsoft Looks To Sell aQuantive's Avenue A/Razorfish To WPP: Report
engine

WebmasterWorld Administrator engine us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 3730579 posted 4:15 pm on Aug 25, 2008 (gmt 0)

Microsoft Looks To Sell aQuantive's Avenue [adage.com]A/Razorfish To WPP: Report
Here's how a deal could unfold, according to people familiar with the discussions: Microsoft unloads the agency in exchange for a WPP package that includes 24/7's Open AdStream publisher ad-serving tool plus cash. While Avenue A's price would be higher than most agency deals, very few interactive agencies with that kind of scale are available for acquisition.

 

bill

WebmasterWorld Administrator bill us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3730579 posted 5:19 am on Aug 26, 2008 (gmt 0)

After dropping $5.9 billion for aQuantive last year I was wondering where MS was going to get any sort of return on that investment. The 24/7 Real Media might not be worth all that much though. ;)

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Microsoft / Microsoft Corporate
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved