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Microsoft Looks To Sell aQuantive's Avenue A/Razorfish To WPP: Report

 4:15 pm on Aug 25, 2008 (gmt 0)

Microsoft Looks To Sell aQuantive's Avenue [adage.com]A/Razorfish To WPP: Report
Here's how a deal could unfold, according to people familiar with the discussions: Microsoft unloads the agency in exchange for a WPP package that includes 24/7's Open AdStream publisher ad-serving tool plus cash. While Avenue A's price would be higher than most agency deals, very few interactive agencies with that kind of scale are available for acquisition.



 5:19 am on Aug 26, 2008 (gmt 0)

After dropping $5.9 billion for aQuantive last year I was wondering where MS was going to get any sort of return on that investment. The 24/7 Real Media might not be worth all that much though. ;)

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