homepage Welcome to WebmasterWorld Guest from 54.197.111.87
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member

Home / Forums Index / Microsoft / Microsoft Corporate
Forum Library, Charter, Moderators: bill

Microsoft Corporate Forum

    
Microsoft To Acquire Navic Networks
engine




msg:3678436
 10:37 am on Jun 19, 2008 (gmt 0)

In the latest in a string of acquisitions aimed at expanding its digital advertising services, Microsoft said that it was buying Navic Networks, a maker of television advertising technology.
It comes as other major online advertising companies like Google, Yahoo and AOL, and start-ups like Spot Runner, are attempting to bring to television many of the qualities of online advertising: lower cost of production, better targeting and better ways to measure results.
Navic, which is based in Waltham, Mass., and has about 80 employees, makes technology to create interactive ads. It also runs an advertising network that helps media buyers place ads on television shows. Terms of the deal were not disclosed.

Microsoft To Acquire Navic Networks [bits.blogs.nytimes.com]

 

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Microsoft / Microsoft Corporate
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved