Welcome to WebmasterWorld Guest from 54.227.6.156

Forum Moderators: travelin cat

Featured Home Page Discussion

Apple Acquires Shazam

     
11:45 pm on Dec 11, 2017 (gmt 0)

Moderator This Forum from US 

WebmasterWorld Administrator travelin_cat is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Feb 28, 2004
posts: 3250
votes: 13


The article states that Shazam was worth $1 Billion in January of 2015. Having never used the app, I can't wrap my head around it being valued that high. I see that it's been downloaded over a billion times, but how does it make money to validate that worth?

Apple today announced it has acquired music recognition service Shazam, marking the company's highest-profile purchase since it acquired headphone maker Beats for a confirmed $3 billion in May 2014.


[macrumors.com...]
12:00 am on Dec 12, 2017 (gmt 0)

Moderator from US 

WebmasterWorld Administrator keyplyr is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Sept 26, 2001
posts:10388
votes: 597




Forbes also says Shazam Is Now Worth $1 Billion despite never having made a profit.
[forbes.com...]
3:15 pm on Dec 12, 2017 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Mar 4, 2004
posts:684
votes: 2


travelin cat wrote:

The article states that Shazam was worth $1 Billion in January of 2015. Having never used the app, I can't wrap my head around it being valued that high. I see that it's been downloaded over a billion times, but how does it make money to validate that worth?


The end user is the product.

Basically, it's a marketing data collection tool. It creates a database of music that the user is interested in, and then Shazam sells that info for targeted advertising and marketing campaigns. The larger the user base, the bigger and more valuable the sample data becomes, allows for both demographic and individual targeting.
7:06 pm on Dec 12, 2017 (gmt 0)

New User from US 

joined:Oct 2, 2017
posts: 20
votes: 0


I've used shazam many times and they've never monetized me to my knowledge. There are ads and download options in the song results. If they are re-targeting me somehow than I am not aware.
12:38 pm on Dec 20, 2017 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Feb 13, 2005
posts:1078
votes: 0


It's an affiliate play. Shazam provides links to buy the song they just Shazamed and get a cut of every purchase. Something like 20,000,000 songs a Shazamed a day.
 

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members