|IPad sales drop. Concern for webmasters?|
|For the first time, analysts, investors, and the public widely expected Apple to post a drop in iPad sales numbers during its second quarter earnings today. And the numbers didn’t lie: The public is not gobbling up iPads like they used to. |
Analysts projected iPad sales would reach 19.7 million, an only marginal increase from the 19.5 million iPads sold during the same time period in 2013. In fact, Apple sold 16.35 million iPads, a drop of roughly 16.4 percent since last year.
How much of your traffic is geared to iPad, etc?
I'm starting to see many more refurbished iPads for sale, and that can't be a bad thing. Perhaps people are upgrading from iPad.
There's no doubt that the competition is considerably stronger than is once was, and Applie iPad is a premium product. People have to really want an iPad. Look at the vast majority of tablet computers on the market and you'll see many, many low-end products based upon Android.
I'm sure there will be many that will want to upgrade, but whether they will go for Apple's premium product, i'm not so sure.
For the record, here's Apple's announcement over their financial results.
|Apple® today announced financial results for its fiscal 2014 second quarter ended March 29, 2014. The Company posted quarterly revenue of $45.6 billion and quarterly net profit of $10.2 billion, or $11.62 per diluted share. These results compare to revenue of $43.6 billion and net profit of $9.5 billion, or $10.09 per diluted share, in the year-ago quarter. Gross margin was 39.3 percent compared to 37.5 percent in the year-ago quarter. International sales accounted for 66 percent of the quarter’s revenue. |
“We’re very proud of our quarterly results, especially our strong iPhone sales and record revenue from services,” said Tim Cook, Apple’s CEO. “We’re eagerly looking forward to introducing more new products and services that only Apple could bring to market.”Apple Reports Second Quarter Results [apple.com]
Why would this be a concern to webmasters?
So instead of lots and lots and lots of iPads being sold, only lots and lots of iPads were sold. That's still lots and lots new devices in the hands of consumers and lots and lots of potential new iPad visitors.
It's only logical that at some point the numbers are going to slow- most people are not going to have more than 1 iPad.
If apple sold *0* iPads, then there might be some concern for some.