Apple is once again slashing the minimum amount it charges advertisers to run a campaign on its iAd mobile ad system and boosting the amount it pays mobile app developers, Ad Age has learned.
Advertisers will now have to spend just $100,000 for Apple mobile campaigns running in iPhone and iPad apps, down from a previous $500,000 threshold and a significant reduction from the initial starting price of $1 million in 2010, when Steve Jobs unveiled Apple's first ad product.
In addition, app developers will receive 70% of ad revenues from iAds running on their apps, vs. their previous 60% cut.
Msg#: 4418130 posted 7:22 pm on Feb 15, 2012 (gmt 0)
In all seriousness, let's say you are a car manufacturer, how many people are really going to click on that ad? That being said, I doubt the ROI is that good. And if you are a popular restaurant, do you really need that type of ad? I think their pricing is based on their ego and not reality.