Msg#: 4374038 posted 4:33 pm on Oct 13, 2011 (gmt 0)
People have joked about Job's "reality distortion field," but I will always remember him as the driving force behind Apple's relentless ability to make gorgeous and highly functional designs that worked better then most of their contemporaries. It appears that the folks at AdWeek agree:
Steve Jobs made computers and music players and telephones and tablets. But what he really sold were two things—beauty and truth. As Apple's core brand values, they were inseparable.
Msg#: 4374038 posted 4:00 am on Oct 17, 2011 (gmt 0)
beauty and truth
The beauty is when those elegant devices crash the truth is they're just as hard or harder to fix than their less elegant counterparts.
I can't give numerous examples from my friends that had those beautiful devices die and fell into the horrors of getting them repaired, something as simple as swapping a battery, something 'the rest of us' can easily do ;)
Doesn't mean Jobs wasn't a brilliant marketer, but caveat emptor often applies.