The New York Times is going to try a paywall again, as I posted on WW here: [webmasterworld.com...]
But, this item in the New York Magazine article was interesting:
One personal friend of Sulzberger said a final decision could come within days, and a senior newsroom source agreed, adding that the plan could be announced in a matter of weeks. (Apple's tablet computer is rumored to launch on January 27, and sources speculate that Sulzberger will strike a content partnership for the new device, which could dovetail with the paid strategy.)
Nah, just a coupon probably for two years, or something like that. It would be a win-win. The NYT has the advertisers who would like to reach folks who shelled out $1,000 for a reader. And, they could target the ads to those folks.