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Apple "Get a Mac" campaign voted campaign of the decade
travelin cat




msg:4042997
 7:42 pm on Dec 14, 2009 (gmt 0)

Apple always diverged from the "speeds and feeds" ads associated with the computer category, but the brand really defined itself with the 2006 launch of TBWA\Media Arts Lab's "Get a Mac" campaig

From AdWeek [bestofthe2000s.com]

 

swa66




msg:4043132
 11:28 pm on Dec 14, 2009 (gmt 0)

Apple also was named
- Brand of the decade
- The ipod was also product of the decade
- Jobs got the Marketeer of the decade
- nike + (ipod) got the digital campaign of the decade
- Apple's silhouettes also got the out of home ad of the decade

See all of them, at [bestofthe2000s.com...]

Apple is the big winner here, with Google in a clear second place.

weeks




msg:4044436
 10:58 pm on Dec 16, 2009 (gmt 0)

Note, however, that as good as the ads were, the products did what they said they would do--and usually more. Most people find the experience of purchasing and starting up a any Apple product to be delightful, be it the iPhone, iPod or a computer.

That's job one when building a brand.

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