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Apple "Get a Mac" campaign voted campaign of the decade
travelin cat

WebmasterWorld Administrator travelin_cat us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4042995 posted 7:42 pm on Dec 14, 2009 (gmt 0)

Apple always diverged from the "speeds and feeds" ads associated with the computer category, but the brand really defined itself with the 2006 launch of TBWA\Media Arts Lab's "Get a Mac" campaig

From AdWeek [bestofthe2000s.com]

 

swa66

WebmasterWorld Senior Member swa66 us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4042995 posted 11:28 pm on Dec 14, 2009 (gmt 0)

Apple also was named
- Brand of the decade
- The ipod was also product of the decade
- Jobs got the Marketeer of the decade
- nike + (ipod) got the digital campaign of the decade
- Apple's silhouettes also got the out of home ad of the decade

See all of them, at [bestofthe2000s.com...]

Apple is the big winner here, with Google in a clear second place.

weeks

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4042995 posted 10:58 pm on Dec 16, 2009 (gmt 0)

Note, however, that as good as the ads were, the products did what they said they would do--and usually more. Most people find the experience of purchasing and starting up a any Apple product to be delightful, be it the iPhone, iPod or a computer.

That's job one when building a brand.

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