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Meta name zipcode
still relevant in 2013 or required?
henry0




msg:4632174
 2:42 pm on Dec 19, 2013 (gmt 0)

I am wondering if meta name zipcode has any relevancy nowadays, and if I need to add that meta name since I do biz in only a few zip codes of my state?
(8 local zip codes)
Thanks

 

anallawalla




msg:4632451
 1:25 pm on Dec 20, 2013 (gmt 0)

I have seen occasional mentions of it, but I have not seen it on websites personally. I prefer to use microdata for location data.

onlineleben




msg:4632717
 8:23 pm on Dec 21, 2013 (gmt 0)

anallawalla,
is it possible to use mirodata for City Name and zip only?
Which Syntax do you recommend, as I find the guidance in GWT a Little confusing (at least for me).
Thanks for sharing your insights and experiences (effect on SEO?).

anallawalla




msg:4634013
 7:56 am on Dec 29, 2013 (gmt 0)

onlineleben, I use schema.org for most kinds of data.

Robert Charlton




msg:4634016
 9:32 am on Dec 29, 2013 (gmt 0)

henry0 - On the site itself, use schema.org microdata. That's being discussed right now in Google SEO News in this thread....

Trick to Google Ranks - Using Semantic Best Practices
http://www.webmasterworld.com/google/4631473.htm [webmasterworld.com]

Also, with regard to organic search by location, I think you'll find that zip codes are scarcely used by searchers at all. You'd be much better off targeting by placename. See discussion in this thread, which most probably will differ in some details from what you'll be doing, but the placename vs zipcode considerations will be the same...

What structure does google prefer for local directories?
http://www.webmasterworld.com/local_search/4414921.htm [webmasterworld.com]


Whether you'll need individual placename landing pages will depend on how competitive your target terms are in the given locations. In my experience, it's getting much more difficult to target multiple locations on one page.

Multiple landing pages, though, are likely to require content that's sufficiently unique for each location. Optimizing for a service area business is also more difficult than optimizing for separate physical locations (which would each have a unique address).

henry0




msg:4634025
 1:49 pm on Dec 29, 2013 (gmt 0)

@Robert Charlton, Thanks I am currently using microdata as per this thread: [webmasterworld.com ]

I had to ask about zip, but had a feeling it might be a "lost cause"

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