homepage Welcome to WebmasterWorld Guest from 54.237.78.165
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / Search Engines / Local Search
Forum Library, Charter, Moderators: anallawalla & bakedjake

Local Search Forum

    
Meta name zipcode
still relevant in 2013 or required?
henry0

WebmasterWorld Senior Member henry0 us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4632172 posted 2:42 pm on Dec 19, 2013 (gmt 0)

I am wondering if meta name zipcode has any relevancy nowadays, and if I need to add that meta name since I do biz in only a few zip codes of my state?
(8 local zip codes)
Thanks

 

anallawalla

WebmasterWorld Administrator anallawalla us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4632172 posted 1:25 pm on Dec 20, 2013 (gmt 0)

I have seen occasional mentions of it, but I have not seen it on websites personally. I prefer to use microdata for location data.

onlineleben

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4632172 posted 8:23 pm on Dec 21, 2013 (gmt 0)

anallawalla,
is it possible to use mirodata for City Name and zip only?
Which Syntax do you recommend, as I find the guidance in GWT a Little confusing (at least for me).
Thanks for sharing your insights and experiences (effect on SEO?).

anallawalla

WebmasterWorld Administrator anallawalla us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4632172 posted 7:56 am on Dec 29, 2013 (gmt 0)

onlineleben, I use schema.org for most kinds of data.

Robert Charlton

WebmasterWorld Administrator robert_charlton us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 4632172 posted 9:32 am on Dec 29, 2013 (gmt 0)

henry0 - On the site itself, use schema.org microdata. That's being discussed right now in Google SEO News in this thread....

Trick to Google Ranks - Using Semantic Best Practices
http://www.webmasterworld.com/google/4631473.htm [webmasterworld.com]

Also, with regard to organic search by location, I think you'll find that zip codes are scarcely used by searchers at all. You'd be much better off targeting by placename. See discussion in this thread, which most probably will differ in some details from what you'll be doing, but the placename vs zipcode considerations will be the same...

What structure does google prefer for local directories?
http://www.webmasterworld.com/local_search/4414921.htm [webmasterworld.com]


Whether you'll need individual placename landing pages will depend on how competitive your target terms are in the given locations. In my experience, it's getting much more difficult to target multiple locations on one page.

Multiple landing pages, though, are likely to require content that's sufficiently unique for each location. Optimizing for a service area business is also more difficult than optimizing for separate physical locations (which would each have a unique address).

henry0

WebmasterWorld Senior Member henry0 us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4632172 posted 1:49 pm on Dec 29, 2013 (gmt 0)

@Robert Charlton, Thanks I am currently using microdata as per this thread: [webmasterworld.com ]

I had to ask about zip, but had a feeling it might be a "lost cause"

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Search Engines / Local Search
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved