homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / Search Engines / Local Search
Forum Library, Charter, Moderators: anallawalla & bakedjake

Local Search Forum

How to rank well for local company offering national service?

Msg#: 4583430 posted 11:50 am on Jun 12, 2013 (gmt 0)


We're a "local" company offering a national service to hire widgets from a single location. We currently rank top 3 for our main keyphrase (widget hire) on both Google and Bing.

However, when the search is localised (ie widget hire [placename]), we drop to pages 5 - 10 of the serps. Aside from the old-school method of stuffing a list of place names in the footer (something I've never liked) and localised Adwords, what steps can I take to rank well for "national" placenames?




WebmasterWorld Administrator phranque us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

Msg#: 4583430 posted 12:34 pm on Jun 12, 2013 (gmt 0)

welcome to WebmasterWorld, jamesMP!

google uses signals of local presence to rank for localised search.
if there's any competition, place names in the footer probably won't do much for you.


Msg#: 4583430 posted 1:03 pm on Jun 12, 2013 (gmt 0)

Hi phranque, thanks!

That's what I'm finding - as an example, we're located in a small town a few miles outside a large city. If you search for [widget hire town-name] we're top of the results, however searching for [widget hire city-name] we're not even in the top 200. Our service area is pretty much national, but with more and more local searches being performed (last figure I saw was that 43% of Google searches are localised), we're losing a lot of potential traffic.

Could you recommend any strategies to rank for any random placename? I've thought about creating a set of landing pages for the 10 or so largest cities, but that would lead to a lot of (almost) identical content.


WebmasterWorld Administrator anallawalla us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 4583430 posted 11:49 pm on Jun 14, 2013 (gmt 0)

You should gradually build testimonial pages for cities where you have had happy clients. Ask for a photo as well to add some variety (and an entry in Google Images fwiw). Give it some thought as to their WIIFM factor, e.g. mentioning their business gives them exposure (don't offer a link).

It's not possible to rank for any random place name. I see a similar situation with SEOs who want to offer global services. They put some city names in the title tag, but you can't fit more than 3-4 names there, but I have seen some success for them in the regular Google SERPs, but not for Google+ Local.

Global Options:
 top home search open messages active posts  

Home / Forums Index / Search Engines / Local Search
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved