I was recently involved in an interesting conversation about a new project that Google hasn't said all that much about so far.
Google has been approaching photographers and photographic agencies, and signing them up as Google Trusted Photographers.
Their mission will be to take panoramic images inside buildings, process them and submit them to Google. It looks like quite a lot of processing work has to be done as images have to be taken at several resolutions and depths and then sown together.
Businesses will pay the photographer for this work and prices likely start at a few hundred quid for a small building. Once the data is submitted to Google Business Photos it eventually will appear behind the "look inside" button found on many Google+ Local listings.
Anyone had any experience of this process and can report any good and/or bad points about it?
The interface on the panoramic photo is similar to the one used on street view, but with only one camera location. I'm sure this works well for some businesses, as it's a very attractive type of interactive display. Hard to say whether it's cost effective for everyone.
Some years back, I'd planned to use a panoramic display (not supplied by Google) on a site rebuild I was pitching to a client, as it can be a good way to show locations.
(In Firefox, I should note, the photo interface on the demo page was buggy).