I have a client who is running two different businesses from the same physical address.
What's the best way to approach this so that Bing Local and Google Places see them as different businesses and don't penalize their listing or get confused by having two businesses at the same location.
No problem provided they show different contact numbers and optionally different website URLs. You could add a Suite 1 and Suite 2 but not essential. Many businesses e.g. medical centres, malls etc have the same street address but contain more than one independent business. Downtown buildings also have numerous businesses in them.
The more details for both business differ, the better. The main "marks" that Google (not sure about Bing) takes into account when deciding if a business is not another business are:
- name - address - phone number - type of business (categories) - website
Usually at least 2 similarities are needed for Google to make a mistake. As anallawalla said, as long as the two businesses use different phone numbers, their business names differ and they are not in the same business line, everything should be cool.