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Promoting Local Events (UK) Small Budget
Facebook or Google Ads?
aspdaddy




msg:4364813
 3:21 pm on Sep 20, 2011 (gmt 0)

Targetting 1 or 2 Cities in the UK, 18-50 age range, usually small budget, campaign lasts 1 week prior to event

Occasionally manage to get campaigns approved for PPC, but mostly CPM for thsese type of campaigns.

Would Google or Facebook give best results? Any tips for this type of Campaign?

Thanks

 

inbound




msg:4364816
 3:34 pm on Sep 20, 2011 (gmt 0)

Are there any clubs / associations related to the event type? Often they are happy to hear about any suitable events (Cost 0).

How cohesive is the target audience? Is word of mouth likely to be strong?

What's the subject of the event?

aspdaddy




msg:4364898
 5:47 pm on Sep 20, 2011 (gmt 0)

Dont really have the resource to talk to related clubs / post on related sites, but it would be good. The problem is frequency


Word of mouth is v good and facebook events and walls are the primary channels used, but I want to target peopele un-connected to my networks. I have some success in the past with facebook CPC, by putting event details in the ad and getting lucky.

The subject is best understood as free entertainment

inbound




msg:4364903
 5:58 pm on Sep 20, 2011 (gmt 0)

I take it that you are not physically in the cities, if you are located there you might know of events that attract the same people - going to them and spreading the word is pretty good (the psychology of this is that people always tell their mates what they've been up to if it's a little different from the usual. If you were there and were circulating, best with a friend, saying you were having a great time and mention the event that "you've heard about" they're likely to spread the word...)

Couldn't you get press coverage given the love of covering anything doom-ridden; do a survey (uncrupulous people would make one up) that highlights that people in said town are not able to go out as often - then press release with the upside that their is a free event coming up.

Newspapers are dying for well written stuff (costs less to publish as is, especially if you offer exclusivity - if there is a suitable paper, usually the evening news paper if its a city)

O.K. both of those are offline, but 18-50 suggest offline might be a good route.

aspdaddy




msg:4365916
 4:00 pm on Sep 22, 2011 (gmt 0)

Thanks for all the ideas. We are doing as much as we can practically do offline with the resources we have and have just identified a small budget for PPC.

Was just wondering would Google or Facebook give best results for this type of thing.

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