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Tracking Phone Numbers on Citysearch
Citysearch uses tracking numbers and is being picked up by other sites
lawrencehawk




msg:4352141
 6:14 pm on Aug 16, 2011 (gmt 0)

We are paying Citysearch to track all of the phone calls from their listings. This is causing a giant mess for local search. I did a search for the phone number and it shows on over 4000 other sites (yes job security).

Is there an easy way to fix this? Or do you recommend getting rid of the tracking phone number?

 

J_RaD




msg:4352166
 7:51 pm on Aug 16, 2011 (gmt 0)

Tracking numbers to my knowledge are BAD. Kill the tracking number and clean up the mess.

lawrencehawk




msg:4353115
 3:00 pm on Aug 18, 2011 (gmt 0)

Ha. That's what I thought when I first saw it. What I thought was funny is Citysearch is saying how many calls we get a month through this tracking number. Of course! It's on over 4000 other sites!

anallawalla




msg:4353728
 9:58 am on Aug 20, 2011 (gmt 0)

Unless CS uses a "click to reveal number" script that does the counting, then you will have the problem when they count the calls to the actual number.

<Devil's advocate> CS might argue that *their* tracking number was copied by the other sites, so it is still their promotion that gave you this exposure. </Devil's advocate>

lexipixel




msg:4358944
 2:34 am on Sep 6, 2011 (gmt 0)

Just use your regular number, but advertise some promotion where customers are told to mention "Promo Code CALL10" (for a 10% discount), or "FREESTUFF" etc..

It's basic phone marketing 101 to always have phone reps ask "Where did you hear about us?"

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