Msg#: 4261426 posted 9:58 pm on Feb 1, 2011 (gmt 0)
ok so we can do google adwords with a geo area we can do the same thing with bing/yahoo
but it seems local has a lot more paid ad networks such as city grid media which seems to be some huge local content distribution network, the along with all the other local search sites with their paid/featured inclusions where does one start?!?!
seems even yahoo local is a $9 a month local boost ad.
is running paid ads in the local space really this nuts?
Msg#: 4261426 posted 8:03 pm on Feb 7, 2011 (gmt 0)
If you mean "is it really nuts how fractured the local ad space is", then the answer is "yes". Local online media has been very fractured for a very long time, meaning that in order to get very wide coverage for a local market, one may need to promote on a great many sites or via an ad network which gets you placement in many places at once.
However, to achieve sufficient coverage to get good-enough increases in business referrals and associated ROI, it may only be necessary to advertise in a select few places or networks. Testing is vital to establish.