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Local Search Forum

    
Local Paid Ad Platforms
J_RaD




msg:4261428
 9:58 pm on Feb 1, 2011 (gmt 0)

ok so we can do google adwords with a geo area
we can do the same thing with bing/yahoo

but it seems local has a lot more paid ad networks such as city grid media which seems to be some huge local content distribution network, the along with all the other local search sites with their paid/featured inclusions where does one start?!?!

seems even yahoo local is a $9 a month local boost ad.

is running paid ads in the local space really this nuts?

 

Silvery




msg:4263835
 8:03 pm on Feb 7, 2011 (gmt 0)

If you mean "is it really nuts how fractured the local ad space is", then the answer is "yes". Local online media has been very fractured for a very long time, meaning that in order to get very wide coverage for a local market, one may need to promote on a great many sites or via an ad network which gets you placement in many places at once.

However, to achieve sufficient coverage to get good-enough increases in business referrals and associated ROI, it may only be necessary to advertise in a select few places or networks. Testing is vital to establish.

J_RaD




msg:4263916
 9:29 pm on Feb 7, 2011 (gmt 0)

who is at the top of your list in paid local ad platforms?

Silvery




msg:4264846
 8:19 pm on Feb 9, 2011 (gmt 0)

WebmasterWorld generally wants us to avoid commercial endorsements in the forums, so I'm going to stay silent on my list.

However, it's not hard to locate a number of local ad networks, and, as I suggested, testing is vital. What works well for one business/industry might not work well for another.

J_RaD




msg:4265489
 3:12 am on Feb 11, 2011 (gmt 0)

i get the testing stuff i just wanted to know if your top list was the same as mine

PM me please. :-)

anallawalla




msg:4266066
 10:26 am on Feb 12, 2011 (gmt 0)

Silvery, I think an exception to the policy is in order here, as a list of recommended platforms would benefit the members.

J_RaD




msg:4266124
 3:09 pm on Feb 12, 2011 (gmt 0)

:-D

make it a sticky in this section!

J_RaD




msg:4267522
 7:25 pm on Feb 15, 2011 (gmt 0)

since the mod gave the OK, i'll just ask if anyone has used citygridmedia to do local advertising, from the outside the platform looks really slick.

spadilla




msg:4268303
 5:59 am on Feb 17, 2011 (gmt 0)

I would be very interested to know your list Silvery :)

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