Silvery
msg:4263835 | 8:03 pm on Feb 7, 2011 (gmt 0) |
If you mean "is it really nuts how fractured the local ad space is", then the answer is "yes". Local online media has been very fractured for a very long time, meaning that in order to get very wide coverage for a local market, one may need to promote on a great many sites or via an ad network which gets you placement in many places at once.
However, to achieve sufficient coverage to get good-enough increases in business referrals and associated ROI, it may only be necessary to advertise in a select few places or networks. Testing is vital to establish.
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J_RaD
msg:4263916 | 9:29 pm on Feb 7, 2011 (gmt 0) |
who is at the top of your list in paid local ad platforms?
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Silvery
msg:4264846 | 8:19 pm on Feb 9, 2011 (gmt 0) |
WebmasterWorld generally wants us to avoid commercial endorsements in the forums, so I'm going to stay silent on my list.
However, it's not hard to locate a number of local ad networks, and, as I suggested, testing is vital. What works well for one business/industry might not work well for another.
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J_RaD
msg:4265489 | 3:12 am on Feb 11, 2011 (gmt 0) |
i get the testing stuff i just wanted to know if your top list was the same as mine
PM me please. :-)
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anallawalla
msg:4266066 | 10:26 am on Feb 12, 2011 (gmt 0) |
Silvery, I think an exception to the policy is in order here, as a list of recommended platforms would benefit the members.
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J_RaD
msg:4266124 | 3:09 pm on Feb 12, 2011 (gmt 0) |
:-D
make it a sticky in this section!
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J_RaD
msg:4267522 | 7:25 pm on Feb 15, 2011 (gmt 0) |
since the mod gave the OK, i'll just ask if anyone has used citygridmedia to do local advertising, from the outside the platform looks really slick.
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spadilla
msg:4268303 | 5:59 am on Feb 17, 2011 (gmt 0) |
I would be very interested to know your list Silvery :)
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