Msg#: 4252903 posted 9:51 pm on Jan 15, 2011 (gmt 0)
There are a lot of websites competing in the 'local' arena, many scrape business directories and create free listings. Find them, claim them (register) and enhance them as much as the free listing allows. Also identify their data sources for the business' core attributes (address, phone #, etc) and correct any errors (or omissions) in them.
Some have said here that having the address in exactly the same format increases the likely hood of reviews on other sites being linked to a Google local page. Using the preferred US Postal formatting has been mentioned too. Example: 100 South Main Street vs. 100 S. Main St. (preferred)
Msg#: 4252903 posted 3:28 pm on Jan 31, 2011 (gmt 0)
J_RaD, it's pretty normal for each different online directory to have its own abbreviation conventions. The compass directions and street/road are pretty standard, and I feel Google and others identify them and interpret them correctly in most cases. So, "100 S. Main St." and "100 South Main St." are pretty likely to get mapped together properly in most cases.
The issue becomes more blurry when there are multiple possible interpretations of addresses and less-standard abbreviations.
For instance, "100 Northwest Boulevard Way Street" could be shown as "100 NW Blvd. Way St.". Or, worse, when there's actuall a "North Street" in a town along with streets that have "North" appended to the street addresses... These sorts of things increase chances for missassociation in processing of listings.
But, for simple and straightforward abbreviations, there's really not cause to be concerned unless you see Google making errors of some sort.