Yesterday Google announced that one of the most exciting new features Google Places (formerly Local Business Center) is rolling out, just expanded and is available in 11 cities now.
Google "TAGS" make your local Google Places listing stand out from your competition and Google only charges $25 a month. Tags can be used to highlight a particular aspect of your business such as coupons, photos, videos, menu, reservations, website, and driving directions.
It's important to realize though that Tags do not affect the rank of search results, they simply add more information and make your listing stand out from the rest.
If your local business listing does not come up on top of page 1 where people can find it, then Tags may not help much. But if you are lucky enough to be in the "Lucky 7″ spot at the top of Google next to the map, for your keyword + city, then Tags for $25 is a super low cost advertising investment and the perfect way to make your local listing stand out!
Check out Google Tags here. [google.com...]
One of the older Google blog posts showed a good example awhile back. If someone wants to see how these actually look in the live SERPs, let me know and I'll go try to find it. (but there is a small example on the page above)
Currently Tags are only available in the following 11 cities: San Jose, Houston, Austin, Atlanta, Washington DC, San Diego, Seattle, Boulder, Chicago, San Francisco and Mountain View. More will be rolling out shortly.
So what do you think? Does this Tag enhancement from Google look like a good advertising option to you?