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Logos in Google Maps
Australia is the first test market
anallawalla




msg:4099210
 2:31 am on Mar 17, 2010 (gmt 0)

From The Australian [theaustralian.com.au]
GOOGLE has moved to attract advertising to its popular maps application as Australia becomes the first test market to publish advertiser logos in Google maps.


(I can't find a Google press release or blog post so far)

 

bill




msg:4100180
 7:56 am on Mar 18, 2010 (gmt 0)

Just FYI, we have another thread discussing this topic in the Asia Pacific forum: Google maps Australia now displays contextual advertising [webmasterworld.com]

Silvery




msg:4100570
 6:39 pm on Mar 18, 2010 (gmt 0)

They've actually been displaying business icons embedded in maps in Japan for quite a few years. However, I'm not sure that those were necessarily sponsor ads. I have a screencap of it, for anyone who'd like to see.

anallawalla




msg:4100702
 10:07 pm on Mar 18, 2010 (gmt 0)

I can see ATM bank and hi-fi store icons in downtown Melbourne but they look like sample droppings on the map and are not comprehensive. If they had 100% coverage then the map would be unreadable.

I seem to recall seeing much bigger logos in Google Maps - possibly a US trial - but I can't find the reference now.

bill




msg:4100863
 7:12 am on Mar 19, 2010 (gmt 0)

They've actually been displaying business icons embedded in maps in Japan for quite a few years.

In Japan you need to navigate by landmark as there are often no street names posted. Those icons in Japan are there for convenience. I haven't heard of companies paying for them.

Silvery




msg:4102630
 9:15 pm on Mar 22, 2010 (gmt 0)

bill, that makes a lot of sense - in such dense areas, particularly with poor street signage, I could easily see familiar businesses used as orientation landmarks.

Still, I think the programming to overlay all those landmark icons was likely something of a precursor to the beta-test advertising product.

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