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Logos in Google Maps Australia is the first test market anallawalla msg:4099210 2:31 am on Mar 17, 2010 (gmt 0) From The Australian [ theaustralian.com.au]
GOOGLE has moved to attract advertising to its popular maps application as Australia becomes the first test market to publish advertiser logos in Google maps. (I can't find a Google press release or blog post so far)
bill msg:4100180 7:56 am on Mar 18, 2010 (gmt 0)
Just FYI, we have another thread discussing this topic in the Asia Pacific forum: Google maps Australia now displays contextual advertising [ webmasterworld.com] Silvery msg:4100570 6:39 pm on Mar 18, 2010 (gmt 0)
They've actually been displaying business icons embedded in maps in Japan for quite a few years. However, I'm not sure that those were necessarily sponsor ads. I have a screencap of it, for anyone who'd like to see. anallawalla msg:4100702 10:07 pm on Mar 18, 2010 (gmt 0)
I can see ATM bank and hi-fi store icons in downtown Melbourne but they look like sample droppings on the map and are not comprehensive. If they had 100% coverage then the map would be unreadable. I seem to recall seeing much bigger logos in Google Maps - possibly a US trial - but I can't find the reference now.
bill msg:4100863 7:12 am on Mar 19, 2010 (gmt 0)
They've actually been displaying business icons embedded in maps in Japan for quite a few years. In Japan you need to navigate by landmark as there are often no street names posted. Those icons in Japan are there for convenience. I haven't heard of companies paying for them. Silvery msg:4102630 9:15 pm on Mar 22, 2010 (gmt 0)
bill, that makes a lot of sense - in such dense areas, particularly with poor street signage, I could easily see familiar businesses used as orientation landmarks. Still, I think the programming to overlay all those landmark icons was likely something of a precursor to the beta-test advertising product.