I have an opportunity to work with an agency and our main focus will be to place local businesses (from many different locations/sectors) using Google's Local Business Center submission process...etc..
My question is (and I've seen different takes on this as I researched)..can I use a single Google account (master login)...to access the GLBC and submit dozens...maybe hundreds of Local businesses via the process there...?
My take on this...is that Google will want to see specific accounts set up for each local business submission... so each local business will have to set up, first, with their own Google account (and the same is likely true for Yahoo and Bing)...
Is this the case...? I can't seem to find any "accurate" information on this...(maybe I'm not looking in the right place)...
Yes, one can submit multiple listings to GLBC via a single account. There are two methods for this.
First, one could add each listing in individually. This will require that each business location verify that you have the authority to do this -- you can specify to verify by having Google call the phone number so that you may enter the verification PIN, or you can specify to have Google mail a postcard with the PIN to the business address.
If you desire to add all listings at once, it can be done via a Bulk Upload:
Since the bulk upload will not involve verification of each individual location, it will be exposed to a much higher degree of scrutiny. When a chainstore company with locations all over adds businesses, it may appear far more trustworthy than if an agency were to attempt to add many unrelated businesses, for instance.
It sounds as if you'd be doing manual/individual business additions into Google Maps. The verification step in that process is typically the most difficult to deal with.
It has to be the business's phone number -- that is why it is challenging to verify for some businesses. For a business which has multiple personell answering phones it can be difficult to get everyone on board with the process.
Postcard method can allow you to get the business to forward the card to you once they receive it in the mail.