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Local Search Forum

    
Optimized Submissions
kobe24




msg:3647073
 3:23 am on May 11, 2008 (gmt 0)

Is there a way to submit directory listings (for local search) in a way that makes sure they are optimized? Meaning...Can you create crawler-friendly profiles, and then optimizing those listings so they drift towards the top of the search stack?
I am far from an expert in this area, but I read somewhere that this can be done.
Any truth to this? How can this be done?
Any feedback would be awesome.
Kobe

 

Silvery




msg:3648910
 3:30 pm on May 13, 2008 (gmt 0)

I've called for something like you're describing previously -- a sort of open business profile which could be used by local search engines similar to how Sitemaps are used. So far, the big companies haven't come together to accomplish this, though.

What you can do is optimize all the common elements of your business's profile in order to serve you best in all directories/search engines, and then update your data in all the big ones individually, using that info.

Some common elements include:
Biz Name
Address
Phone
Email
URL
Tagline or Description
Keywords
Business Categories
Amenities
Products
Brands
Services
Hours of Operation
Menus
.... etc.

AhmedF




msg:3655050
 4:56 am on May 21, 2008 (gmt 0)

Near impossible to have a standardized system because all the data providers have their own methodology/hierarchy in how they publish their data.

Getting them to agree to a unified data structure would be harder than ... umm ... finding out the Question to '42'

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