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Yell.com launches netReach - advertising syndication product
tedster




msg:3596370
 3:43 pm on Mar 10, 2008 (gmt 0)

Here's a new advertising product from Yell, called "netReach" -- its aim is higher relevance for PPC ads.

Yell.com, the online service from Yellow Pages, today launches Yell.com netReach, an advertising syndication product designed to benefit both online media owners and Yell.comís advertiser base. Yell.comís trusted content combined with sophisticated filtering techniques ensures that inappropriate adverts should never be served to partner websites...

Ad syndication programmes also provide a valuable revenue stream, and Yell.com netReach remunerates partners on a pay per-click basis... It will remove the pain of managing a PPC (pay-per-click) programme for the smaller business.

Press Release from Yell.com [yellgroup.com]


 

norton radstock




msg:3603523
 11:37 pm on Mar 17, 2008 (gmt 0)

Presumably this similar to what is being offered by Affiliate Window with Yell.com in the UK?

rj87uk




msg:3603550
 12:40 am on Mar 18, 2008 (gmt 0)

That looks very interesting - so yell could be a great alternative to adsense? (the lazy webmasters alternative to adsense rather).

I sent them my details, I am very interested in finding out more - nice catch tedster.

sem4u




msg:3603784
 8:56 am on Mar 18, 2008 (gmt 0)

Yell.com shares were down 12% yesterday...so I guess the markets don't like it much...

inbound




msg:3604357
 6:50 pm on Mar 18, 2008 (gmt 0)

I must declare interest here: My company is one of the launch partners for netReach. I am considering investing in Yell but do not have shares at this time.

To answer the points raised so far:

Presumably this similar to what is being offered by Affiliate Window with Yell.com in the UK?

I believe Yell are looking to recruit network sites via Affiliate Window. netReach is a different offering from the standard affiliate product. Yell has recently launched several products that cater for different sized publishers; netReach is aimed at specialist (local & vertical search) sites and big brands. If you are a top 20 UK publisher for local search or a top 10 for a UK vertical that fits with traditional "Yellow Pages-type advertising" e.g. motoring, property, retail, travel & tourism, then I'd contact Yell about netReach.

so yell could be a great alternative to adsense?

netReach has performed very well for us, their advertisers fit our traffic profile perfectly and the matching is spot on. We also run AdSense so I can tell you that both systems are easy to implement. netReach does allow for more customisation than regular AdSense, a custom AdSense implimentation may offer similar but we don't have a custom AdSense feed to compare netReach to.

Yell.com shares were down 12% yesterday...so I guess the markets don't like it much...

You may find it helpful to read this FT Article [ft.com] that appeared on Monday and explores in some detail the factors behind Yell's recent market performance.

rj87uk




msg:3605128
 10:44 am on Mar 19, 2008 (gmt 0)

Sounds good, I used the contact form filled in some details (monday/tuesday) and I am waiting for them to get in touch.

Very interested in this product!

[added] I would say now looks like a nice time to buy Yell stock.[/added]

ajwebmaster




msg:3626399
 1:25 pm on Apr 14, 2008 (gmt 0)

Is this for USA or only UK?

rj87uk




msg:3626411
 1:59 pm on Apr 14, 2008 (gmt 0)

UK only,

I am reading over the terms of the contract and it looks like I would need to send an invoice off each month to get paid? It would just be easier to send the payment with a report.

RJ

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