I am a new member who came to PubCon this past December and work as an SEO consultant in the Philadelphia area.
I am writing to inquire about Yellow Book and what people have heard about their services, directory, local reach and reputation. I would like to recommend some of my clients to get listings with them etc., but want to make sure first. Thanks
Listings in structured IYPs directories will drive direct traffic to your website while also contributing to your G maps ranking. From a traffic driving, PR, and pure local ranking perspective, it would be advised to get listed in majory IYPs, especially those that distribute their book in your footprint. For a shortcut to where to categorize yourself buy, consider running some searches in your geo-vert and see whether YB ranks organically or is buying traffic on adwords. this should direct your spend. These buys are largely low monthly fixed fee costs. the benefit derived will outway the cost if you are attempting to grow the local authority of a business that you serve.