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Promoting Local Events
aspdaddy




msg:3559892
 6:26 pm on Jan 28, 2008 (gmt 0)

Any ideas how to use the web effectively to publicise local events?

Weve done all the social networks, local tv, radio & magazine websites, local google groups and email sigs to all our networks.

Any other creative/guerrilla tactics for low cost/high impact marketing on the web? This is something that happens every month and the budget for ads is US$200 per event which is usually spent offline on leaflets etc.

Thanks.

 

phranque




msg:3560224
 1:17 am on Jan 29, 2008 (gmt 0)

speaking of local search:
google adwords
google local business center
google adwords with google maps
submit kml to google [code.google.com]

earlpearl




msg:3583141
 2:47 am on Feb 24, 2008 (gmt 0)

craigslist

ken_b




msg:3583142
 2:54 am on Feb 24, 2008 (gmt 0)

Have you listed the event(s) on the various event calendars on related sites, if there are any for the type event?

pageoneresults




msg:3583147
 3:06 am on Feb 24, 2008 (gmt 0)

Local Chambers of Commerce

$200.00 per event? And most of that spent offline? Doesn't leave you with much, huh?

aspdaddy




msg:3583392
 5:10 pm on Feb 24, 2008 (gmt 0)

Its working well on facebook networks at the moment. A little tip someone gave me is to get all your contacts to change the status daily to variations of [name] is looking forward to [event name] as they post updates on all your networks and contacts , a pity you cannot use html in a status

Google Maps is pretty easy to optimise on but it only seems to show up the listings on Google maps...

>Have you listed the event(s) on the various event calendars on related sites,

Im doing this manually, copying and pasting from facebook, its a lot of work each month, a pity they cannot read the facebook events directly but even if you make them public they cannot be crawled.

Yep its a small budget! Its a non-for-profit thing.

vetofunk




msg:3597816
 8:48 pm on Mar 11, 2008 (gmt 0)

I am working on the same thing. Any new ideas, let me know. This is what I am doing so far:

1/ Emailing in-store customers
2/ Myspace
3/ PPC Advertising
4/ Craigslist
5/ Local chamber of commerce
6/ Local related forums
7/ Meetup.com

Any other ideas?

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