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Grayboxx Has a New Take on User Reviews

 1:21 pm on Jan 16, 2008 (gmt 0)

Here's an interesting eWeek article on the new Grayboxx review system [eweek.com].

Apparently, Grayboxx is trying to solve the problem of user reviews only being viable in a few business classifications. They are using several data sources, including anonymized personal email, to spot references to local businesses in around 4000 business categories.

The system is US orientated so I don't know how reliable the scoring system is. Maybe some of our US members can let us all know how good the results are in their area.



 5:39 pm on Jan 17, 2008 (gmt 0)

Graybox are dropping press releases like confetti at the moment, and it's far too soon to know how good they will be - no-one's started gaming them yet!

They are also very coy about their system, referring to "Graybox gets this data from a variety of third-party vendors" - so it's hard to know what level of paid-for promo is built into the system.

GB will have to monetise somehow, and my bet is on 'sponsored listings' - the only question is how clearly these are labelled.

Time will tell.

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