homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member

Home / Forums Index / Search Engines / Local Search
Forum Library, Charter, Moderators: anallawalla & bakedjake

Local Search Forum

Stats for a local business

10+ Year Member

Msg#: 3203729 posted 3:00 pm on Dec 30, 2006 (gmt 0)

Here are some traffic stats for a local business. It would be helpful to get similar types of stats from others that oversee other local entities.

I've been working on optimizing for 3 years. The business is regional, with several regional competitors and competes for phrases on both a local and national basis.

total traffic--about 200,000 visits in '06
total SE traffic--about 37,000 visits
SE traffic breakdown
67.4% Google
22.6% Yahoo
7.2% MSN
.9% AOL
.8% Ask
A little more than 3/4 of traffic is either direct or the log analysis provides as "no referror"

After No referror, Direct and the 3 largest engines the next largest traffic provider is craigslist.

Slightly more than 2600 "conversions" which are contacts. Significantly more directly through the phone, whose original source is the web--but they call rather than send contact information.

Estimates of make up of SE traffic via monthly reviews:

1/3 of monthly SE traffic are for generic industry terms without relevant geo descriptions
1/3 are long tail terms combining both logical geo descriptions and logical business terms.

Any other stats from other webmasters?


Global Options:
 top home search open messages active posts  

Home / Forums Index / Search Engines / Local Search
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved