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How do I link build?

     
10:35 am on Oct 8, 2017 (gmt 0)

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After terrible serps and https disaster I am going to have to link build. Does anyone have any tips on building links? I don't think direct e-mail will be that successful, those I get I ignore them. I am going to use SEMrush but if you have any tools or tips please share.
9:54 pm on Oct 8, 2017 (gmt 0)

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Hi Samsam1978

I would start by reading some of the discussions in this Link Building Forum [webmasterworld.com]

Most of the information you need has been discussed before.
3:37 am on Oct 9, 2017 (gmt 0)

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those I get I ignore them.


I agree with you about it being a tough slog. It can be difficult finding the right niche and context for the link building for certain types of businesses.

Think about what makes those emails so bad. It's the emails most people use. They're templates.

Then think about context. The situation that makes for a positive outcome. Context is everything.
10:18 pm on Oct 14, 2017 (gmt 0)

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The flaw is to think of link building as a mechanical operation. It involves building relationships with the owners of the linking sites, requiring a mix of subject matter and marketing expertise.

It also means occasionally getting away from the screen and actually meeting people. It is far easier to get a link if you have shared a drink.
8:17 am on Nov 4, 2017 (gmt 0)

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There are various groups related to the topic on social sites where users ask for free guest posting and generate good links.
I hope you find them and build a healthy relationship with them as they may be new but if anyone of them succeeds you are going to get direct benefits.
6:50 am on Nov 10, 2017 (gmt 0)

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Link building should never be solely about search engines. Links that send high amounts of direct click-through traffic not only tend to provide better search engine value for rankings, but also send targeted, valuable visitors to your site
7:11 pm on Nov 21, 2017 (gmt 0)

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Make relationships as piatkow said... it's the best way to get quality backlinks...

The other thing I can add to what he said is about the attitude. Forget about techniques, you can use any technique there is. From comments to link exchange to guest posting to anything else you can think of, as long as you have the right attitude. Don't use these as a way to spam google. Instead use these different methods to talk with people, say what you think, add to the internet and makes lasting relationships.

One time, I commented on a weblog about The little prince book and it started a connection with the owner. From that relationship, I was able to gain two quality articles on different websites of the owner.
10:25 pm on Feb 1, 2018 (gmt 0)

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I graduated as a public relations major and joined the SEO industry. I was surprised to see the principles overlapping. Be friendly and believe in your product. Find your niche. Study other great content and see how you can implement it on your own pages. Start one page at a time until every page on your website is linkable. Then your work is cut out for you. It is easier said than before, so you need to have patience and be ok with making mistakes along the way.
9:57 pm on Feb 4, 2018 (gmt 0)

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why would direct, cold emailing not be successful?
10:09 pm on Feb 4, 2018 (gmt 0)

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why would direct, cold emailing not be successful?
... because your email will go straight into the recipient's trash?
10:12 pm on Feb 4, 2018 (gmt 0)

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Why would sending an email go straight to a recipient's trash? If that is your experience, then it seems like you don't know how to form a subject line/email copy. I build hundreds of links a month from pure, cold outreach and nothing more.
12:18 am on Feb 5, 2018 (gmt 0)

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A well-crafted e-mail can go a long way, but building "hundreds of links a month" that way would not be realistic in any of the niches (large or small) I am or have been active in. Unless maybe I'd spend all my working hours on that and nothing else (not worth it), and even then, unwilling to sacrifice quality for quantity, I think I'd run out of appropriate targets pretty quickly. Building hundreds of links requires thousands of approaches, as well as above average content. It's not like a perfectly crafted e-mail guarantees you a link. Sometimes you get lucky, of course.

I agree with the others that the highest quality links are usually gotten through building meaningful and mutually beneficial relationships.
2:46 am on Feb 5, 2018 (gmt 0)

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The discussion was if direct, cold emailing is effective. To say it isn't is just ludicrous and disconnected. Sure, the best links may be built by meaningful relationships (still up for debate) but how will you reach them (sure calls, social media connections, etc)? But why is cold emailing not a good way to build a good relationship? We build solid relationships everyday.
6:54 am on Feb 5, 2018 (gmt 0)

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Why would sending an email go straight to a recipient's trash?


Lots of reasons. Email services have algorithms that flag emails with specific subject lines. Sometimes a recipient marks an email as spam, which begins the process of that email/ip address joining spam block lists.
9:37 am on Feb 5, 2018 (gmt 0)

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I don't get a lot of those e-mails, but most times reading just a few words is enough to send them to the trash. Boilerplate stuff, even when they try to sprinkle it with some personalization. A truly personalized and targeted e-mail I will probably read, maybe even reply to, but you're still going to have to offer something very relevant and helpful for my users for me to give you that link. And that's what I keep in mind when I reach out for links myself, unwilling to waste my time or that of others. Whenever I enter a new niche, I'll look for pages where it would make sense for my content to be linked, then figure out the best means of approach. This is time-consuming so it doesn't scale very well, and the success rate isn't great (depending on the niche and where I draw the line for what "makes sense"), so it doesn't result in hundreds of links, but I've found it's often a good start for a new website with no backlinks. E-mail is fine for reaching out, just not always the most effective.

I'm sure a less personalized, high-volume approach could be "effective" to some extent, and in some industries, in the same way that spam is apparently still effective enough to send, but the quality of links is likely to be too low for them to be effective long-term or send any valuable traffic.
12:24 pm on Feb 17, 2018 (gmt 0)

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There are number of techniques used to create links such as Social bookmarking, web 2.0 creation and submission, image sharing, video creation, distribution and syndication, PPT creation and submission, PDF creation and submission, article submission, RSS feed creation and submission, .edu posting, podcasting creation and submission.