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No more guest posting?

 10:11 am on Jun 16, 2014 (gmt 0)

Reading this Matt Cutts' article [mattcutts.com ] has not me clearified if (normal) guest posting is dead.

I'm not talking about very high quality content, that it needs long time to be done (and in some SEO projects you could not have it..), but I mean that content that you make (about 300-400 words), spreading in some blogs/sites related to your business, putting one-two links inside the article, changing lot of sentences and texts to avoid to be considered content duplication.

These articles are not such high quality, but they give some new content to that blog/site and some good information to targeted users.

All this talking about spam is making raise in me questions about this activity. It takes time to do it, but if it don't give worth...

Thanks and ciao



 11:50 am on Jun 16, 2014 (gmt 0)

When the original statement came out we had a great deal of discussion on the topic, and here's one of the threads.


The whole issue with guest blogging being made a seemingly negative approach by Google was brought about by abuse of guest blogging, and the payment of guest blogging. The aim of both activities was to falsely influence a site's position in the SERPs, from Google's perspective.

It does not mean you can't be involved in guest blogging. It just means you have to be very careful about how you go about it. No payment, no spammy blog articles and multiple submissions, especially duplicate content.


 12:00 pm on Jun 16, 2014 (gmt 0)

No payment, no spammy blog articles and multiple submissions, especially duplicate content.

Add this to the list:
No anchor text
No links within the article
No do-follow links

Those are the simple bare bones considerations. There are other equally important considerations to be aware of. But for you, until you fully understand what you're up against, it's probably best to not do guest posts.

Let's move on to what to do. The important consideration for link building is to focus on traffic, understanding who your buyers are and then identifying where they are online then targeting them. That's the bare bones template of the way forward.

Good luck,



 1:34 pm on Jun 16, 2014 (gmt 0)

If you want to go the guest blogging route, my advice is to write that high quality content that takes a long time to research and write.

For short paragraphs, it's better to use advertising with a "proposal" approach-- tell the blogger you need to spread the word about a certain product or webpage, then leave the writing, angle and eventual links up to them. If they link back to you, it's their editorial choice. But getting mentioned is still getting the word out about what you do. :)


 4:42 pm on Jun 16, 2014 (gmt 0)

Thanks to all of you for your considerations.

In the field i'm just following, real estate, lot of portals and single real estate agencies have blogs. Write something on those blogs, in a partnership logic, is my purpose.

High quality content requires lot of time, so I'm in contact with some of these blogs editors and websites owners trying to exchange some content.

It's not the right environment for (my) reputation. To have a big reputation you need to be one man coming from real estate field, with lot of experience, trying to emerge between some "famous" well know people. I have not this attitudes, I make marketing for several fields not for a specific one.

So, the idea is to make some good little content to gain links.

But I have read your messages and other resources on the Web. Google tell us to avoid, but I see lot of competitors using these tecniques (and other known as not correct for Google) ranking high in SERP.

Thanks and ciao

[edited by: martinibuster at 8:58 pm (utc) on Jun 16, 2014]
[edit reason] Edit for topic. [/edit]


 6:17 am on Jun 25, 2014 (gmt 0)

I wouldn't make a blanket statement like don't participate in guest blogging. You just have to come at it from the right perspective -- will this generate qualified traffic/sales to my site? will this increase my or my companies profile in the online community? can this boost my overall authority?

Take the link out of the equation, and if there is a link assume it is a nofollow. Guest blogging has a lot of value in getting your brand out there if you partner with high quality sites. As long as your article is well researched and thought provoking to the community, it can accomplish its task. You just have to take it out of your link building arsenal and view it in a different light.


 4:10 pm on Aug 5, 2014 (gmt 0)

No one's asking for it, but here's my take:

If it is a really good article, then I am putting it on my site... not anybody elses' site.

Chances are if it is a guest blogging site, they will have lots of articles that link to my competitors as well. I don't think I want to give a site like that my A+ material.

I think it would probably be better to:

Write a killer article and place it on your own site, summarize some of the content into a paragraph, then contact people who write NEWS about the topic you cover and suggest to them possible news stories that might interest their audience.

Be sure to include some of the interesting stats and, of course, suggest yourself as an expert they can cite in their article.

The point is, get them to WANT to write about YOUR and your expertise.


 4:35 pm on Aug 5, 2014 (gmt 0)

Hi Planet13,

what do you thing about writing such article on your site and then to distribute it, modifying some of it, with the purpose to give it more visibility?


 4:48 pm on Aug 5, 2014 (gmt 0)

"what do you thing about writing such article on your site and then to distribute it, modifying some of it, with the purpose to give it more visibility? "

I don't think the people who are KILLING IT are doing that.

I think the people who are doing really well are coming up with original research and really helpful material, then alerting those who might be interested in linking to that material / writing about you.

If you "spread it around," then your material is just going to end up on a bunch of sites that specialize in material that has been spread around as well.

I would personally be much more inclined to spend my time developing really good content and then begging quality sites to link to it.

goodroi has also mentioned in the past that if you have a social media following, you can often get good links by mentioning the high quality content in your social media posts.


If I were going to "place" a link (either paid or in a trade), I would make sure that it is on a really, really good site. They wouldn't be linking out to just anybody.


 6:58 pm on Aug 7, 2014 (gmt 0)

I'm of the mindset that actually giving some of your best content away to other sites is worth doing...if they are superior traffic outlets. It just makes sense. Not all of it mind you, but some of it.


 8:38 pm on Aug 7, 2014 (gmt 0)

I agree.

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