homepage Welcome to WebmasterWorld Guest from 174.129.103.100
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member

Home / Forums Index / Marketing and Biz Dev / Link Development
Forum Library, Charter, Moderators: martinibuster

Link Development Forum

    
Basic Looping Silo
dinrock




msg:4668289
 8:31 pm on May 3, 2014 (gmt 0)

I have a basic "looping" silo in mind. My main question is keyword text on each page....linking the first page, to the next page, to the next and so on. can I add the keyword hyperlink at very bottom that would link to this page and so on?

[edited by: martinibuster at 11:31 am (utc) on May 5, 2014]
[edit reason] Removed URLs [/edit]

 

martinibuster




msg:4668576
 11:46 am on May 5, 2014 (gmt 0)

Silo is a fad-trend from a long time ago back in the days when keywords mattered more. It took the idea of site architecture and over-simplified it. It reminds me about that joke about SEOs:

An SEO goes to a bar, a tavern, a public house, a gin joint, a pub, a dive, a bar and grill, a bar and grille, a grill and bar, a place to drink.


Good site architecture is about starting out with a general concept at the home page then gradually becoming more specific as you click through the pages, drill down as they say. This is a pyramid type structure. An example would be Webmaster Forums > Marketing > Link Development. Once inside the Link Development section it's the wide variety of link building topics.

Focusing on keyword anchor text within ones own site is ten years behind the times.

One, the effect of your own on-page SEO has been dampened. It's a less-trustworthy signal.

Two, it's not about random keywords seeded at the footer.

Three, footer data is dampened, i.e. thought of as less important. Four, the entire page is examined for meaning.

Five, the pages and site are profiled to see if they are within the realms of normal (panda/penguin etcetera) or show evidence of trying to influence the search engines.

What you're up against goes on an on. Seeding pet keywords at the footer of your pages, in my opinion, is futile and possibly counterproductive. Just do what makes sense for your users.

onlineleben




msg:4668857
 12:24 pm on May 6, 2014 (gmt 0)

Two, it's not about random keywords seeded at the footer.

Three, footer data is dampened, i.e. thought of as less important. Four, the entire page is examined for meaning.

Does this also mean that plug-ins are useless that print a selection of "Keywords this page was found by" at the bottom?

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Marketing and Biz Dev / Link Development
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved