|Speeding up Outreach - tools, tricks and tips|
I have someone doing some Broken Link Building for me full time. They work remotely. At the moment, they are not managing to contact many people each day, maybe about 17.
Some questions for you knowledgeable folk:
1. How many contacts per day would be considered reasonable for one person to achieve, doing it all manually?
2. What tools can I buy, rent, install, use, to make the process a lot faster and more efficient?
1. Actually 17 is not horrible depending on what this person is doing. Is he searching for opportunities, checking links and then contacting the webmasters with fully personalised emails? If yes, then 17 is OK-ish. It's just 28 minutes per site.
2. Hire more people :) Ok, on a more serious note, depends on how much you want to spend. You can streamline the process by giving it a bit more structure. For example:
- Use advanced search queries to find resource pages within your industry
- Use Xenu Link Sleuth (free tool) to identify the broken links
- Branch out by finding other sites that link to those broken links that you just found
The last point is the most important. It's pretty exciting - you start your day with one BLB opportunity and end it with hundreds. If you've got money to spend, you can subscribe to MajesticSEO and use it for "branching out."
Let's say you find that Site A links to Site B but Site B is dead. Now enter Site B's domain into Majestic and see who else links to Site B. You can find dozens or even hundreds of BLB opportunities.
Or if you don't want to spend money on MajesticSEO, you can use advanced search queries to find who else links to Site B. Something like:
resources "Site B's Title"
"Site B's Title" inurl:links.html
I will say, however, that you are doing the right thing, and the only way BLB will ever be successful is when you do it manually. A "lot faster" is likely to disappoint you.
Just out of interest, what success rate are you getting with the current approach? So, he's getting through 85 opportunities per week. How many of them will bother to respond and how many will give a link?
I am currently providing the targets. Its just a list gotten from ScrapeBox,using keyword intitle:links or something similar. Eventually, I would like them doing the searching themselves. Will have to set up a VPS with remote access for that.
There is a plugin for Chrome that does the heavy work of searching for broken links. Its called, Check My Links. We already use that.
Maybe I can use your suggest with ScrapeBox somehow. They have a backlink checker plugin, that works with the Moz API (paid and free version). I tried it but it isn't working for me. :(
I was wondering if subscriptions like Buzzstream or whatever are better and faster.
Well, so far after a week, I haven't got any links! Those who reply seem to say...
"Thanks for that. I will get the page updated."
"Sorry, we only exchange links with related partners."
"Your website doesn't really fit our audience."
Currently, its too inefficient. I could probably buy links far cheaper!
I've looked at Buzzstream recently and I'd say it's definitely worth a try for outreach (especially as they have a free trial) [N.B. not affiliated with them in any way]
Of your three example messages, what they say to me is:
"... and when you do, how about including us?" (add pitch about why your site is a good match for their link page)
"... but some of your link partners have dumped you or died. We provide the same service as <dead link in the report you sent them>"
"... but it's the same as <dead link in the report you gave them>"
The bottom line is that a lot of folks are ingrates. I've had a ton of people fix their links with the info I gave them and ignore my suggested site. But they don't all do that, so I keep at it.
P.S. got your PM, I'm not blanking you just up to eyeballs will PM back when I can
That's ok. I thought I was not worth for a minute. :P
I appreciate its a numbers game. I'm also learning its about finding decent targets too. I'm setting up ScrapeBox on a VPS so my link building can log in remotely and become more autonomous. At the moment, I am the bottleneck as she relies on my to get the targets and I am busy with other stuff.
Would love to speak to others doing this on a large scale. Shared info might help us both.
I only do it on a small scale, just me, so far. Have recently bought Scrapebox though to play with on a rainy day :)