My sister in law wants to pay these people $300 per month for their services. Aside from offering very simplistic things like editing her page titles and submitting a XML sitemap to Google, the are promising 40 "high-quality" links every month.
My guess is that these are blog links, but I'm not sure. Anybody have any direct knowledge and/or experience with this or a similar company?
It all comes down to the hourly rate of the SEO expert. How many hours are covered by these $300? Maybe 10? Maybe 15? Considering the various technical and creative elements that go into building high-quality links, is it possible to build 40 high-quality links in 15 hours? Definitely not!
Tell your sister in law to consider this: How much will it cost to remove these "high-quality" links when her site is hit by a penalty?
I don't have direct knowledge because I've not used such services myself, but I have tried to help people recover after using them.
$300 divided by 40 = $7.50 per link.
I don't live in the States or deal in dollars, but here in the UK £4.65 might get you a nice sandwich.
What value per hour would you place on an SEO's work? And from that, how much time do you think would go into a $7.50 link?
Factory SEO like that does still seem to work sometimes (at least sites that have done it are still ranking) but I can't work out if the people that do it are stupid and lucky or really clever. One day I might try testing it myself to see which it is :)