I don't think there are many link worthy sites removed. None of the sites I would get a link from were touched.
Some people were advising to acquire in-content links from articles. Well, that hit a wall, eh?
Others said to go for anchors. That's been rescinded.
I never recommended any of the above. The strategies I've consistently recommended and still recommend is to focus on the site visitors. What's catching up to the Penguinized is that link building strategies were concerned with the appearance of natural while remaining overtly unnatural. If it's SEO friendly it's unnatural.
The strategy left standing is the one that set aside common SEO thinking. PR, anchor text, all of that will lead you into the unnatural zone.
The bright side of launching a new site is you aren't burdened with the cement shoes of crapstyle marketing. Throw on a leather sportcoat, put on the business suit, pull on your fishing waders. Anything but the old work at home SEO thing. Get into the mind of who your site visitors are. That's where the search engineers are at.
1. Natural citations given without asking.
2. Creating content focused on a specific audience need.
3. Be different from all others
4. Frequent updates
Yea, you're so right Roger....it's almost like, if you're trying for the SEO link, you're at high risk of being "optimized", and in todays world, you don't want to be "optimized for the search engine" you want to be optimized for the user....damn...I'm starting to sound like Matt and Jill !
5. Create a community on your site to get return visitors
6. Try to answer questions within the industry
7. Friend local site and business owners in your industry via Twitter and interact with their content. Getting links is so much easier afterwards.
8. People link using your company name or URL, not your supreme SEO anchor text. Stick it this way.
|you want to be optimized for the user |
Yes. I've been hyper-optimizing for the site visitor and for those from whom I will be soliciting links from. By hyper I mean going beyond the website and optimizing everything involved with outreach. All of it can be optimized for the purpose of inspiring trust and obtaining a link.
You don't need a new site, just a new page.
9) Any site list curated by an actual Librarian about the subject of your site.
10) put content where people will find it and if interested in what you say visit your site. Youtube, slideshare, scribd, for example.
If you run a B2B, white papers and case studies go a long way with virality and linking potential.
If you're in the B2C, freebies, coupons and giveaways are known to work like charm. :)
Make sure your content answers a question or fills a gap, set aside a budget for Facebook/Twitter/Stumble ads and target people who are in a position to give links. These campaigns should be extremely narrowly-targeted and the "success rate" is pretty rubbish by the pre-Penguin standards but this strategy ultimately leads to this:
|Natural citations given without asking |