homepage Welcome to WebmasterWorld Guest from 54.242.18.232
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / Marketing and Biz Dev / Link Development
Forum Library, Charter, Moderators: martinibuster

Link Development Forum

    
How are SEO's using links to launch new sites post Penguin.
Whitey




msg:4588881
 7:58 am on Jun 30, 2013 (gmt 0)

With Penguin 1.0 and 2.0 eliminating a lot of link worthy sites, what are SEO's using to direct link juice onto newly launched sites, and minimise future risks.

 

martinibuster




msg:4589255
 3:03 pm on Jul 1, 2013 (gmt 0)

I don't think there are many link worthy sites removed. None of the sites I would get a link from were touched.

Some people were advising to acquire in-content links from articles. Well, that hit a wall, eh?

Others said to go for anchors. That's been rescinded.

I never recommended any of the above. The strategies I've consistently recommended and still recommend is to focus on the site visitors. What's catching up to the Penguinized is that link building strategies were concerned with the appearance of natural while remaining overtly unnatural. If it's SEO friendly it's unnatural.

The strategy left standing is the one that set aside common SEO thinking. PR, anchor text, all of that will lead you into the unnatural zone.

The bright side of launching a new site is you aren't burdened with the cement shoes of crapstyle marketing. Throw on a leather sportcoat, put on the business suit, pull on your fishing waders. Anything but the old work at home SEO thing. Get into the mind of who your site visitors are. That's where the search engineers are at.

1. Natural citations given without asking.

2. Creating content focused on a specific audience need.

3.

4.

5.

6.

7.

8.

9.

10.

treeline




msg:4589461
 3:14 am on Jul 2, 2013 (gmt 0)

3. Be different from all others

4. Frequent updates

5.

6.

jimsthoughts




msg:4589909
 3:28 pm on Jul 3, 2013 (gmt 0)

Yea, you're so right Roger....it's almost like, if you're trying for the SEO link, you're at high risk of being "optimized", and in todays world, you don't want to be "optimized for the search engine" you want to be optimized for the user....damn...I'm starting to sound like Matt and Jill !

5. Create a community on your site to get return visitors

6. Try to answer questions within the industry

mcskoufis




msg:4592078
 9:37 am on Jul 11, 2013 (gmt 0)

Excellent thread...

7. Friend local site and business owners in your industry via Twitter and interact with their content. Getting links is so much easier afterwards.

8. People link using your company name or URL, not your supreme SEO anchor text. Stick it this way.

martinibuster




msg:4600299
 1:58 pm on Aug 8, 2013 (gmt 0)

you want to be optimized for the user


Yes. I've been hyper-optimizing for the site visitor and for those from whom I will be soliciting links from. By hyper I mean going beyond the website and optimizing everything involved with outreach. All of it can be optimized for the purpose of inspiring trust and obtaining a link.

fom2001uk




msg:4609924
 4:57 pm on Sep 15, 2013 (gmt 0)

You don't need a new site, just a new page.

warner carter




msg:4625950
 1:11 am on Nov 26, 2013 (gmt 0)

9) Any site list curated by an actual Librarian about the subject of your site.

10) put content where people will find it and if interested in what you say visit your site. Youtube, slideshare, scribd, for example.

n0tSEO




msg:4626176
 10:32 pm on Nov 26, 2013 (gmt 0)

If you run a B2B, white papers and case studies go a long way with virality and linking potential.

If you're in the B2C, freebies, coupons and giveaways are known to work like charm. :)

adder




msg:4627572
 7:00 pm on Dec 3, 2013 (gmt 0)

Make sure your content answers a question or fills a gap, set aside a budget for Facebook/Twitter/Stumble ads and target people who are in a position to give links. These campaigns should be extremely narrowly-targeted and the "success rate" is pretty rubbish by the pre-Penguin standards but this strategy ultimately leads to this:
Natural citations given without asking

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Marketing and Biz Dev / Link Development
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved