We have a Spanish version of a website that we're trying to promote and build links to. Do you have any suggestions of best practices related to targeting the Hispanic market and building links? What tools do you recommend using for this type of link building?
"Hispanic market" can be: - the population of one country in Europe, Spain, obviously - the population of many countries at the south of the Rio Bravo: Mexico, Mid and South America - the spanish speaking people of the USA (a very interesting market) - a untargeted mass of 200 millions of Internet users Once you mark your target, do exactly that what Lame_Wolf told you to do.
Best practices may be similar because Google stays Google. But the actual methods could be different. There are differences in purchasing habits, browsing habits, and sharing across borders. I don't believe building links in Spain, South America, Central America, and North America is going to be the same.