Msg#: 4553199 posted 10:11 pm on Mar 10, 2013 (gmt 0)
I have been a member here for several years and have read many post on link building. I have learned much and tried to deploy many of the things I have read. I am building a new ecom site and I am struggling to come up with a good way to attract links. I am not really adding new content other than products. Since it is a commercial site many links I could go after seem to be out of reach. Can anyone share a few ideas on where to start?
Msg#: 4553199 posted 7:13 am on Mar 13, 2013 (gmt 0)
If I'm another webmaster, why should I link to you?
Are you (a) the only site on the internet that sells these products? (b) a comprehensive resource on what you sell (so FAQ, reviews, installation guide / video, troubleshooting, product / price comparison, site assistant or other customer aids)? (c) a recognised expert in your niche who networks in your business community on (and off) line and publishes interesting/funny/contentious/analytical/newsworthy content in their blog?
A - probably not, very few people are B - but anyone can do this C - and you can become this
If you haven't already, take some time (took me 2 days) to go through the library here. There are tons of good ideas.
Msg#: 4553199 posted 11:43 am on Apr 5, 2013 (gmt 0)
WillG, This is a problem I faced during my first launch. A few ways to find/acquire good links are: 1) Review websites(reseller ratings etc.) 2) Organization (BBB) 3) If you are dropshipping or wholesaling talk to your brands most have where to buy pages 4)Even if you don't have original content you should know a fair amount about your poducts. Reach out to bloggers for guest post with stuff like buying guides, professional reviews etc.
I have reached out to local BBB listings in my state. Like most things I do prefer to let a problem percolate for a few weeks or months and come up with a long term strategy based on recommendations. In the time between coming up with my grand plan I have worked on building a social presence.
Msg#: 4553199 posted 2:01 pm on May 22, 2013 (gmt 0)
Jake, the how-to videos is an excellent strategy to take. To extend the suggestion, make preparations for those videos to start ranking for your keyword phrases. So create those videos in a manner that will encourage traffic to your site.
Be sure to title those videos in a way that includes the keyword phrases you'd like to rank for but not an exact match for those keyword phrases. Then in the description be sure to place a call to action or suggestion to visit your site or site page. ALSO be sure to include a call to action within the video itself.
This is called the Piggyback Strategy. Old school stuff. Good suggestion, Jake!