Researching different techniques for getting links. I am trying to get as much as I can get about link building directly from the horses mouth - Google / Matt Cutts etc. Here is a quick summary of what I have gathered so far, more suggestions are appreciated.
1- don't do article marketing for link building- Matt Cutts [youtube.com ]
2- some effective techniques for link building -Matt Cutts [youtube.com ] -link bait-controversy,humor or bringing something original to the table -participating in the community,answer questions that help other people -original research -newsletters -social media participation, think about where your audience spends their time and participate -lists, write lists -blog,establish yourself as an authority -resources, write how to guides -run a service that people find useful -create a product that helps people -create open source software -good site architecture, make it easy for people to link to your site -make videos, helpful videos
3-best practices for link building - Adam lasnik- Google Employee- look at the last segment of the video [youtube.com ] -pay attention to the quality of links, the importance of the site linking to you, the relevance of the site linking to you -how do you get good quality links -get out there -present yourself as an expert in online communities -participate actively in online communities -contribute to conversations - participate in forums -give your insight, expertise and yes your links