I'm really starting to think that generating GREAT content is the BEST way to get links.
I think that that the time spent on getting links might be better spent analyzing what sort of "content deficiencies" there are out there and getting the best content to fill those deficiencies.
Planet, I would agree. However, I have seen many upbeat site owners take this approach only in terms of building links and come up very short.
Unique c class volume and diversity are still very important.
Content marketing is very time consuming work and having only content marketing driven links in our experience websites can be surpassed in SERPs. Examples of other links we build are important are
Chamber of Commerce
Authority memberships, associations, organizations
Local (where applicable)
Hi there, CainIV:
I am just feeling a bit cynical because my main website has been HAMMERED since about March 20th. Don't know the reasons why.
But yes, you are right about the importance of the directories and publications you mentioned.
Have you tied the loss in traffic for you to specific link building?
I agree in terms of content marketing, however the most difficult part is what we call content asset matching - analyzing the niche, and the easiest editorial opportunities to secure links in various link bucket types, then developing the content based on specific link opportunities.
The difficult part is often that you incur the expense up front for developing fantastic content up front and then "hoping" your target websites will respond well to it. It is an about-face to link building of only a couple of years back where building was direct and measured in weeks, and built "in the moment"
If the focus is on relevant, high quality content and relationships then the strategy starts to form.
Then engage. So map out what you sell, and match it to those with a common complimentary interest and get their participation in it to form that relationship. As part of their buy get them to link to you, even offer them some written material as recognition for their endorsement or pay them a visit, or invite them to lunch.
Whitey, I kinda understand what you're saying, but can you be more specific?
Personally I find article exchanges are a realistic way to get authority links. Obviously one-ways are better and your site has to be strong for an authority site to consider this, but there is very little downside and your site can benefit significantly.
Engage in content marketing with sites that have stickiness and community, social.
Look beyond pagerank and traditional signals.
Ask yourself - moreover prove to yourself - how many people care about this website?
If the answer is - lots, then you need to utilize angles to develop content potential with them.
@maddawg - sorry for the late reply, i went to sleep on this thread.
|If the focus is on relevant, high quality content and relationships then the strategy starts to form. |
A specific scenario might be, you sell a product. The product is important to a particular group. Write an article with a compelling angle on it, that benefits the group. The better the content the more likely you will be to market it. Get them to link back to you in recognition of the article.
Then build the relationship with more articles, or responses to the article from other's. Along the way you may be refered to someone else who is an authority and you can build another angle on this.
Don't call it link baiting , call it relationship marketing. Then you can allow yourself to expand into a strategy that is complimented with social.
But really it comes down to your creativity and the value of what you can come up with.
Everything start's from giving to attract.
Great post by Cain1V - brand development, not link building. It creates a clearer mindset for the task.
@Cain1V - apologies for the accolades, but enjoying the clarity/quality of your posts, here and elsewhere.