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What order would you rank 'quantiative measurements' for comp level?
philipjterry




msg:4415048
 1:08 pm on Feb 7, 2012 (gmt 0)

Before deciding on a niche to attack - I plan to choose a battle that I know I can win.

How do you quantify existing supply in the market and level of competition and how would you rank these indicators?

 

fom2001uk




msg:4415483
 3:57 pm on Feb 8, 2012 (gmt 0)

A few things to consider :

look at the top 10 ranking sites for your target phrases, then record for each site

Domain Authority (SEOMoz score)
ACRank (Majestic SEO score)
Number of unique linking domains
Total number of external inbound links
No. of unique class C inbound links
Age of site/domain

This is not an exhaustive list (you might also look at anchor text links, anchor text distribution, edu and gov links, outbound links, country of origin distribution of inbound links, etc) but these are some of the more important metrics.

now compare these with the same for your site to get an idea how difficult it will be.

Fabt




msg:4415587
 7:02 pm on Feb 8, 2012 (gmt 0)

For "real" competition i would use this query allintitle:"keyword" if the number of results is under 5,000 you have a good chance of cracking the first page within a couple of months.

Then take the top 10 domains in the search results and do a link:domain.com query. The top 50 results for each domain should give you ample "quality" targets.

Just make sure you continue to develop good content on your site and don't spam

philipjterry




msg:4417370
 12:39 pm on Feb 14, 2012 (gmt 0)

thank you - great advice... It's good to get a 'feel' for the numbers even though there are so many variables to factor in...

Let's say the top 10 have between 500-3000 pages of 'reasonably well written content describing the keyword and each site had about 2-50 low quality to average links indexed on google. 2/3'rds of the pages had the keyword in the title using the allintitle keyword search. The sites on there aged between 5-10 years old...

Are we talking months or years to outrank them? Of course it also depends on how quickly one can get hold of unique content on the same topic..

philipjterry




msg:4417383
 1:10 pm on Feb 14, 2012 (gmt 0)

Perhaps I should also add that the average number of words per page is 500.

In these situations everything seems to rest on the quality of the sources of input for content and how much one can churn out each day. Even if I churn out 2000 words per day - looking at it from my limited angle would suggest it takes at least 2 years to equal their level of content.

2 years = too long, or is that the norm these days to rank for a good keyword...?

Fabt




msg:4417567
 7:11 pm on Feb 14, 2012 (gmt 0)

in the case of competition. if they have 500-3000 pages you can have a site with only 100 pages (content is king) and if you can get the same links they have or even better links you can outrank them.

If you have a solid campaign in mind and are persistent, I never had a keyword i didn't rank for in a few months-even the most highly competitive ones.

there are other factors:

uniqueness of content
website and content architecture (links)
how many times the information is being updated
how many links are being generated on average

CainIV




msg:4417799
 7:25 am on Feb 15, 2012 (gmt 0)

Don't forget to assess potential resource / asset matches in the industry.

Some industries are cornered by strong partnerships that make the barrier to entry difficult - even with outstanding links.

This is why it is so important to build more than just a website or company - build value (before you build the website) and use the website as the medium to deliver value to your audience.

Planet13




msg:4418075
 3:55 pm on Feb 15, 2012 (gmt 0)

...build value (before you build the website) and use the website as the medium to deliver value to your audience.


This is the Alpha and Omega of an internet business.

The more value you have - and the clearer that you convey that value proposition to your visitors - the easier it is going to be to get visitors, turn them into consumers, and get links.

I just wish I had realized that 10 years ago.

philipjterry




msg:4418717
 11:05 am on Feb 17, 2012 (gmt 0)

CainIV... that is a valuable comment you have made, which as Planet13 has mentioned - can save someone 10 years.

I suppose if you build an attractive enough channel so that these deals or partnerships are more likely to fall on your lap that helps, rather than simply building something solely for the serps.

Although I think value has become an ambiguous term these days which gets thrown about in the sales, web, investing communities to name a few and needs a bit more thought and definition. I think it should be measureable and tangible particularly as others emulate to convince people they are inthe right place.

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