CainIV
msg:4392347 | 7:18 am on Nov 30, 2011 (gmt 0) |
For what it's worth:
Development tools
OSE
Majestic
Google Insights
Ontolo
Custom tool
Excel
Common Approaches
1. Broken link tool on massive ancient directories and purchase of related domains
2. Broken link tool on the same and the securing of links where domains cannot be purchased
3. 'Links of links' (finding high quality sources and then tracing those back closer to seed sites and working on those grandfather links)
4. Offering value (website fixes, broken link fixes, design assistance
5. Offering value - trading goods or services including SEO services like one-off optimization
6. Ego-stroking. Works often in blog posts and on the phone.
7. Offering tools to help other businesses understand marketing better
8. Building tools
9. Being nice and asking for links
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Planet13
msg:4392483 | 2:45 pm on Nov 30, 2011 (gmt 0) |
Since it hasn't been mentioned yet;
- Finding blogs that are moderated and DO allow follow-able backlinks, then posting a well thought out comment on a blog post.
I try to write a comment that will have the blogger / site owner respond to the comment as well. I figure if it is a well thought out comment (and it elicits a well thought out response), then that particular blog post will 1) be better liked by google, and 2) be better liked by readers, who will (hopefully) link or FB like that page (and possibly visit my page).
I guess it isn't a whole lot different from guest blogging when you think about it...
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Planet13
msg:4392484 | 2:46 pm on Nov 30, 2011 (gmt 0) |
| 9. Being nice and asking for links |
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Since this is #9 on the list, does that mean it is a method of last resort?
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ZydoSEO
msg:4392506 | 3:35 pm on Nov 30, 2011 (gmt 0) |
Wheel,
I love your posts... They always get the "wheels" turning in my head (no pun intended). I know I'm not out here as often as I used to be, but when I do pop in your posts really make me think (and miss WebmasterWorld).
Added 1 hour a day indefinitely to my Outlook calender indefinitely to go back and reread the last years worth of link dev posts. Great suggestion.
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wheel
msg:4392551 | 4:43 pm on Nov 30, 2011 (gmt 0) |
Don't forget to drop the dime on #3 as well.
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ZydoSEO
msg:4392564 | 4:56 pm on Nov 30, 2011 (gmt 0) |
Love Eric Ward aka Link Moses... I have read tons of his stuff. Another one that gets my "wheels" turning with ideas. Totally agree.
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BaseballGuy
msg:4392597 | 6:04 pm on Nov 30, 2011 (gmt 0) |
Back when I was doing affiliate marketing many, many, many years ago, #4 gave me a keyword that drove 5 figures a month in profits. It was a "new" keyword in that nobody was optimized for it.
I firmly believe to this day that the affiliate manager of that program told his buddy "hey, go optimize for this keyword as BaseballGuy is making a ton of money every month" and he used a very spammy throwaway domain (with some of the most innovative tricks in the book at the time). My "white hat" site could not compete for fear of getting dinged by Google.
Those were the days...
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CainIV
msg:4392676 | 9:02 pm on Nov 30, 2011 (gmt 0) |
Would be super cool to create a WebmasterWorld "master list" of ways to acquire / generate links and tactics that we share within the community.
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ZydoSEO
msg:4392723 | 11:32 pm on Nov 30, 2011 (gmt 0) |
Would save me having to read 2 years of posts! ROFLMAO
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danwhitehouse
msg:4392949 | 2:50 pm on Dec 1, 2011 (gmt 0) |
Hi guys,
Thanks for the great tips, especially CainIV with the round up of tools. I've actually used broken link checkers to successfully 'drop' and 301 loads of domains which are already getting links from sites like the BBC and the million dollar homeopage. Never thought about directories though, great idea!
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viralvideowall
msg:4392978 | 4:13 pm on Dec 1, 2011 (gmt 0) |
How about contests?
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danwhitehouse
msg:4392983 | 4:25 pm on Dec 1, 2011 (gmt 0) |
Very hard to get the right hook even if you do have the visits viralvideowall..
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Planet13
msg:4393256 | 3:22 am on Dec 2, 2011 (gmt 0) |
Badges, anyone?
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Planet13
msg:4393257 | 3:28 am on Dec 2, 2011 (gmt 0) |
One method that is more "passive" than the others...
Allowing visitors to "mash up / personalize" your content
I think Amazon and some of the big retailers allow users to create their own suggested items list (I forget what they call it). Then amazon encourages those people to share their lists with friends, relatives, etc., though their blogs and facebook pages.
So if somehow you can get visitors to feel like they have "ownership" over a small section of your site, and you encourage them to promote it, then you can apparently get some links (according to some of the backlink checking I've done).
They probably don't get GREAT links, but once the initial setup is done, their probably isn't a whole lot of work that needs to go into it.
I think that ecommerce sites could probably also do this with "wish lists / gift registry" where the visitor has a stake in publishing that information.
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netmeg
msg:4393485 | 5:30 pm on Dec 2, 2011 (gmt 0) |
I don't do a lot of link development. (I don't think I have the patience for it) But one way that has proven to work for me time and time again is to LINK OUT to people. Reputable resources that are an enhancement to the user. I don't make a big deal about it, and I don't even tell them I'm linking to them - but often enough, they'll notice that I'm sending them traffic, and they'll come check me out and link back. It *does* still work; I get a couple new .gov links every year, plus .ci.whatever.us type city or co.whatever.us type county links.
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Planet13
msg:4393495 | 5:41 pm on Dec 2, 2011 (gmt 0) |
| But one way that has proven to work for me time and time again is to LINK OUT to people. |
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Great advice.
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CainIV
msg:4393692 | 3:01 am on Dec 3, 2011 (gmt 0) |
Absolutely!
Membership badges
Widgets (Booking, informational)
Author badges
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wheel
msg:4393726 | 4:21 am on Dec 3, 2011 (gmt 0) |
| But one way that has proven to work for me time and time again is to LINK OUT to people. |
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I'm seriously considering this. I've got a page ready to go live with some good links. Just nervous , I've never really linked out to anyone.
Another link development idea that I'm considering is, taking some of the really good links people point to (e.g. out of that newsletter) and then try and see if I can generalize finding sites that are similiar and might give me a link. Haven't done this yet, planning on doing it soon - spend some time looking at a really good link opportunity from someone else and saying "can I find another 10 like that. Is there a technique here?"
For example, someone shows me a link from a library. Can I go looking for other libraries?
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Planet13
msg:4393748 | 6:10 am on Dec 3, 2011 (gmt 0) |
Not link BUILDING really, but...
Go to webmaster tools and look through the crawl errors for your site.
You will find crawl errors for pages on your site that don't exist. See how many links there are to those pages. Often, someone makes a link improperly to a page on your site and they mistype the URL, goolge follows that link to a non-existent page, and tells you there is a 404 error when it can't find a proper page as a destination to that inbound link.
create a 301 redirect to the proper URL.
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viggen
msg:4393755 | 6:37 am on Dec 3, 2011 (gmt 0) |
I go to amazon see which books (for my niche) are soon released (2 to 4 months), I contact first the author if he is willing to do a book review of another book (thats also exposure as he gets of course talked about, link back to his book etc.) and or interview with the author.
Once i have that I show that to the publishing house of the reviewed book. Now i have already two parties who do the link building for me (book author who posts on his blog, his fans may link again etc...) and the publishing house, which almost always cites but often links too (and always retweets and post on FB)...
After a while you get such a reputation that publishing houses, book authors are coming to you asking to promote, this or that upcoming book.
Almost every University (UK and USA) has a publishing department (Oxford Press, Yale Press, Harvard Press etc..)
Many of those University sites also have blogs, where they mention your review, author interview...
Thats the only linkbuilding I done in the last 6 years. Let authorities write about other peoples book and tell that the publishing houses, the author (the reviewer and the reviewed) and the publishign house do all the link builidng for me...
Takes time but its much more fun than chasing links...
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martinibuster
msg:4393781 | 10:29 am on Dec 3, 2011 (gmt 0) |
Oooo viggen, that's a good one! Thank you for sharing that. :)
Here's one that merely costs pennies but will reward with site growth, particularly if you run a community. Advertise on "niche + blogs" so that publishers of sites trying to rank for that phrase or looking for link partners related to that phrase will find your site. Have the ad link to a page that discusses blogs in that niche. If you operate a community it's a good way to encourage knowledgeable people to join and become assets to your site as well as pick up visitors to their sites (with every post).
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wheel
msg:4393799 | 12:13 pm on Dec 3, 2011 (gmt 0) |
Viggen, that's gold right there - I can see how that alone would be an entire link building strategy.
I'm going to have to chew that one over, I know quite a few authors. Normally I just buy some copies of the book and offer it to bloggers as review copies. You've got that much more formalized.
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viggen
msg:4393807 | 1:43 pm on Dec 3, 2011 (gmt 0) |
@martinibuster and @wheel
thanks for the kind words...
what i forgot to mention is that apart from having linkbuilding i get high quality unique content.
Another very good approach i have is, that once i am a friend with an author i feed them with research books in return for more reviews. We talk about 100 dollar plus books that i get for the author for his research. (and many authors do lots of research, i have several authors i could manage to get books worht thousands of dollars in return for reviews) Not once have i gotten a NO from a publishing house when i said i need a review copy for published author xyz.
Over the years i built up a nice network of contacts from authors and publishers... Content and Links both done by others paid by others, only thing i do is encourage the involved parties to do it and to do it on my site...
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Planet13
msg:4393921 | 11:01 pm on Dec 3, 2011 (gmt 0) |
@ Viggen:
Just so I understand:
| I contact first the author if he is willing to do a book review of another book (thats also exposure as he gets of course talked about, link back to his book etc.) and or interview with the author. |
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You have the author of an UPCOMING book review someone else's book, right?
How do you get the author of the UPCOMING book to agree to that? Is it just so they can get a blurb on YOUR site that says "John Doe is the author of the upcoming book, 'Blah, Blah, blah' by XYZ Publishers."?
Thanks in advance for any clarification.
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Habtom
msg:4393968 | 3:53 am on Dec 4, 2011 (gmt 0) |
Hmm, already trying out a few of the suggestions here.
Linking out is working quite well for me at the moment. I linked to well-thought out sites, and all but one responded kindly. One went on to highlight the plus sides of my services on his blog, which generated a lot more traffic for a day.
Being nice and asking for links rarely works for me (1 in 20 or so). The ones I acquired were by offering slightly exaggerated compliments on the good jobs they have done with the website.
Definitely will try out @viggen's idea too.
I've known about Eric for a while, and this post has pushed me into signing up. Resisted it in the past no matter how low the fees were. The plus side is that I have learned to watch every dollar, a skill I've been struggling to master for years
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Panthro
msg:4394017 | 7:53 am on Dec 4, 2011 (gmt 0) |
Excellent thread wheel! Getting in for future reference.
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viggen
msg:4394019 | 7:56 am on Dec 4, 2011 (gmt 0) |
You have the author of an UPCOMING book review someone else's book, right?
How do you get the author of the UPCOMING book to agree to that? Is it just so they can get a blurb on YOUR site that says "John Doe is the author of the upcoming book, 'Blah, Blah, blah' by XYZ Publishers."?
Thanks in advance for any clarification. |
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I simply ask him;
a) it is his topic, so he has a natural interest in it
b) it might be a book he needs for research
c) he gets free exposure on my site which i explain to him
d) I encourage to interview the other author
I must be honest three years ago this was hard work, today i have a mailing list of all authors/publishing houses involved and send out regualr mails of who wants to do what...
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Planet13
msg:4394077 | 3:30 pm on Dec 4, 2011 (gmt 0) |
Thanks for the clarification, Viggen.
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Planet13
msg:4394080 | 3:42 pm on Dec 4, 2011 (gmt 0) |
I have a couple of sites that link to me unsolicited. I was surprised to see they link to me. And they don't link to anyone else on those pages.
There are other sites around the web that would possibly link to them but not to me, since their site is non-commercial / non-profit, while my site is an ecommerce and a for-profit (on good days) site.
Anyway, I am seeing about building links to those pages that link to me. Since they are someone else's sites, I need to be careful about that and I think that link begging just might be the best.
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