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Company name only, worth $100?
wheel




msg:4390715
 3:18 pm on Nov 24, 2011 (gmt 0)

Say you can get your company name (which is unique) printed on a PR6 website. No link.

Is that worth $100 in terms of SEO benefit?

 

Marketing Guy




msg:4390726
 3:59 pm on Nov 24, 2011 (gmt 0)

No link? I'm certainly not in the "links are everything" SEO camp, but if you're forking out for any kind of advertising then at least I'd expect is a link (make it easier for people to get to your site).

Maybe if the site was high traffic - or the reference to your site was likely to encourage people to find it. And assuming it's relevant to your market. But those things can be made better with a link...

What's the context?

engine




msg:4390729
 4:09 pm on Nov 24, 2011 (gmt 0)

As marketing Guy said.

Also, is that a one-off payment of $100, or is it for one month. How much other real estate is there around the name?

Branding can be important to some businesses, and if the site is appropriate, branding could be all that's needed.

A link can make a big difference.

matrix_jan




msg:4390768
 6:17 pm on Nov 24, 2011 (gmt 0)

If it's not a link then what's the benefit of PR6?
I think traffic and quality(of users) should matter way more...

wheel




msg:4390774
 6:45 pm on Nov 24, 2011 (gmt 0)

If it's not a link then what's the benefit of PR6?
I think traffic and quality(of users) should matter way more...

I'm not asking about traffic and quality, just from an SEO benefit.

The SEO benefit in question is, is an unlinked citation on a PR6 page worth $100? I know it's easily worth that for a link, but unlinked?

ken_b




msg:4390775
 6:49 pm on Nov 24, 2011 (gmt 0)

Is the business name and domain name the same? Such as "example" and "example.com", if so, that could make a difference. Even better if the unlinked citation is "example.com".

My business name is like "example.com, inc." so a citation like that would be "the business name", and "example.com" would seem to be a pretty natural style of citation.

matrix_jan




msg:4390778
 7:08 pm on Nov 24, 2011 (gmt 0)

If it's only the company name (not companyname.com) that is going to be printed out then it's a ripoff. Even high PR links don't give much today (or sometimes even don't do any good to SEO), so I assume that having just the company name mentioned on a PR6 page will not improve your company's website ranking in SE.

topr8




msg:4390786
 7:40 pm on Nov 24, 2011 (gmt 0)

i think as a citation it has seo benefit - just as it should, citations confer benefit.

as to how much it is worth in cash terms, i've no idea how to calculate, value would be different for different websites as you well know

wheel




msg:4390810
 8:55 pm on Nov 24, 2011 (gmt 0)

Somebody needs to run a test, register example123.com and then get a bunch of unlinked citations, see if it helps them rank.

For now, looks like this is an unknown/unlikely with no real answer and thus not worth the $100.

ken_b




msg:4390842
 10:25 pm on Nov 24, 2011 (gmt 0)

I can't find it right now, but if I recall right, there was a thread around here in the last few days saying G was now using non-linked urls for discovery.

wheel




msg:4390848
 10:49 pm on Nov 24, 2011 (gmt 0)

Unfortunately it's not even the url, just the company name. If it was the url, I'd have dropped the $100.

ken_b




msg:4390849
 10:54 pm on Nov 24, 2011 (gmt 0)

This still might be interesting for future reference. I found the thread I mentioned above. See the post by Suzukik at: 3:01 am on Nov 23, 2011 (utc -6)

Google Following URLs Without Hyperlinks [webmasterworld.com]
.

Status_203




msg:4390922
 9:53 am on Nov 25, 2011 (gmt 0)

Would the context get more people searching directly on your company name?

martinibuster




msg:4390925
 10:26 am on Nov 25, 2011 (gmt 0)

Wheel, engine asked if this is a one-off or recurring. Which is it? If it's a one-off then I think there is value in name recognition, which relates to having your brand/site mentioned as much as possible on the web. It's like anything else, the more something is discussed the more people take notice and build a mental database about your product/site etc.

Circling back to your original concern, it's a citation. My opinion is that it's worth obtaining, if not for today's algo then at the least for tomorrow because citations are the foundation of recommendations.

brotherhood of LAN




msg:4390926
 10:28 am on Nov 25, 2011 (gmt 0)

Perhaps it is worth $100, but is your company name unique enough?

FranticFish




msg:4391233
 7:25 am on Nov 26, 2011 (gmt 0)

Google ranks businesses in the '8 pack' Places results that don't have websites. They use unlinked local directory listings to do that - so must be using the tel number, address, and possibly business name.

I realise this is a different algorithm, but with the emphasis on brands these days is it such a leap of faith to think that a brand mention (assuming your brand is sufficiently distinct) would not count for something? On a high traffic popular relevant website, for ever, I personally think that $100 is a good investment.

CainIV




msg:4391576
 4:23 am on Nov 28, 2011 (gmt 0)

If its a local campaign and you can add your business name, logical address and local phone number it will likely count as a positive citation in my experience.

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