For some reason one of the presenters at last weeks pubcon decided to call me a 'link hustler' about 5 times during their presentation. I'm sure I have no idea what they're talking about.
Anyway, I'm planning on taking some of my tips from pubcon and sharing them for free. And by 'free', I mean in exchange for links.
For example - remarketing in Google adsense. This blows me away, I'm going to start doing this in the new year I think. In my industry, visitors either buy immediately, or in almost exactly 90 days. But I'm pretty sure none of the advertisers are doing remarketing - even though some of the best sources of conversions will be those people who visited their site 90 days ago.
So I know a software distributor in my industry who retails to just about everyone in sales. I've got a call in to him to discuss this with him. My base line of attack is a small article on this in his monthly newsletter that gets published on the web, along with a link.
However - and I don't quite have this noodled out just yet - but what I'd like to do is turn this information into links from the software distributor's clients - my competitors. I haven't quite figured it out yet, but I'm sure thinking about it. Maybe I'll offer a teaser in the newsletter, and a more advanced version if they call me, at which point I'll give them the further information in exchange for a link.
So link building tip - take what you learned at pubcon, and start sharing it in exchange for a link. This is one of the ways you can get links from competitors.
Well, I spoke to the software vendor. We haven't firmed the details, but they're amicable to the idea.
I believe where we're going it that they'll do an email blast to all their clients with an article from me showing the basics, with enough information that it's actually valid and useful. Then I'll have 'secret insider's tips' newsletter - but for that they have to contact me and ask - and I'll only provide it to competitors in other states who agree to give me a link.
We offered a simple ranking tool with some added metrics to a particular niche online that belonged to a client database (the client gave us permission to market to them) and we developed lots of links in return.