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Does PR pass from domain to page?
High PR domain, NO PR article page linking to my widget page-any benefits?

 10:15 pm on Aug 17, 2011 (gmt 0)

A government customer I have is posting an article about the widgets she purchased from me for her department.

Her .gov domain is a PR 8 - but the article pages have NO PR. Will I get any benefit from this? Should she link to my domain, or to my widget page? If she links to the widget page, does my domain or my other pages pick up any boost?

This link building for ecommerce product pages is totally new and foreign to me.



 6:56 am on Aug 18, 2011 (gmt 0)

Will I get any benefit from this?

I would say yes.


 9:57 am on Aug 18, 2011 (gmt 0)

An editorial link from a dedicated article on a strong .gov site ... that is likely to be an excellent link, for several reasons. Well done! :)

It's normal and no cause for worry if a new article page appears to have no PR. The PR visible on the toolbar is often weeks or even months out of step with the "real" PR.

Yes, when someone links to one of your pages there will be spillover benefits for the rest of your site. As long as Google can follow the links, PR will flow. Maybe a little, maybe a lot, depending on the strength of the page that's linking to you. Where the PR flows (and traffic, too) will depend on your own internal link structure.


 2:16 pm on Aug 25, 2011 (gmt 0)

Hi mrblond,

That is really good for your site.

Yes you will get backlink juice from it, it will help you rank better in the search engines, if the domain is a high PR all it's pages follow.

The article is genuine, that is what most people should do.

Keep up the good work,



 2:34 pm on Aug 25, 2011 (gmt 0)

Should she link to my domain, or to my widget page?

Based on the info here, I'll have her link directly to the widget she purchased. That's more relevant anyway. Hopefully the trickle down will work as described sooner than later.

Thanks to all for the responses and excellent info.


 9:01 am on Sep 1, 2011 (gmt 0)

A high profile link that does not help you rank better can be leverated as a "seen on TV" validation of your credibility. An authoritative thumbs demonstrates you are legit and worthy of a link.

Even a mention within an offline publication that is prestigious can be leveraged for links. I say this from personal experience. Being able to boast that your site was featured here, here, and there helps boost your credibility. It's the "as seen on TV effect." Just because something is not online does not mean it is not useful online.

Regularly scan your referrer stats to bookmark links from unsolicited authoritative sources and fold them into future link building efforts.


 9:44 am on Sep 1, 2011 (gmt 0)

As well as the "link juice" benefits never forget that real traffic will follow good links which will diversify your traffic sources.


 7:25 pm on Sep 1, 2011 (gmt 0)

Google claims there is no particular benefit to an .edu link versus, say, a .com, though there are certainly plenty of SEOs who disagree and say that's just more propaganda designed to diminish manipulative activity on the part of webmasters. But I tend to agree there's no more value (see this Matt Cutts video: [video.google.com...]

That said, I think your real question is whether or not a link from that page is of value. The answer is definitively, yes, *if* the page is indexed. Toolbar PageRank is an outdated metric and terrifically unreliable, so a page may have more PR value than is reflected by the toolbar. Bottom line: is the page cached? If it is, chances are good that you are getting SEO value.

Robert Charlton

 7:52 pm on Sep 1, 2011 (gmt 0)

The link in the post above is broken (includes some superfluous characters that are not part of the url), but here's a version that should work, and I'll test it before posting... [video.google.com...]

Note that Matt's comments about .edu and .gov links occur at about 4:05 into the video.


 7:14 am on Sep 2, 2011 (gmt 0)

"Not really" he says.


 11:14 am on Sep 2, 2011 (gmt 0)

"Not really" he says.

In response to what question?

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