Msg#: 4313198 posted 5:07 pm on May 16, 2011 (gmt 0)
I'm new to this, so forgive me if this has been covered in another post already and I missed it...
Over the years, we have amassed a large number of links that we pay for. Some of the old sites have lost their original value but we've continued to pay for them. We need to start cutting our budget, but we are afraid of the hit we might take by losing so many in a short period. Are we at risk if we stop paying for these old links and have them removed even though they are on bad sites? If so, does anyone know a good strategy to start cutting them?
Msg#: 4313198 posted 8:25 am on May 17, 2011 (gmt 0)
If you're worried about losing a huge amount of links all at once then why not take a staged approach to pruning them back?
Personally I'd probably do some basic checks and try to figure out which sites you can guarantee won't be passing much value. Depending on the scale of your operation you might be able to do this by hand by checking for sites that have been grey-barred or pages that are no longer indexed. If it's a larger campaign then you'll have to use the metrics that are available to you to whittle down your list.
Following that I'd split out the campaign by page to see how much you're spending on each page and how much that page is worth to you on a monthly basis. This way you can start removing links from a high cost/low return page and if there are unexpected consequences it's less likely to cripple your site.
Msg#: 4313198 posted 4:39 pm on May 20, 2011 (gmt 0)
Also, check how well the page that has the questionable link ranks for keywords that are related to the keyword for which you are trying to rank. If you sell widgets, and that page that links to you doesn't rank well for any terms that are widget related, then it may not have much value.
Also, look at the pages that are linking TO the page that is linking back to you. If those pages are not related to your product, then again, the value might be questionable.
Out of curiosity, how much were you spending on paid links per month (or per year)?