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Seasonal Link Building
How much does google watch for link seasonality?
robdwoods




msg:4291940
 7:06 pm on Apr 4, 2011 (gmt 0)

I have a site which traditionally gets most of it's links in one month of the year due to the seasonality of the product focus. The site has a large, old, 100% natural link graph. There has never been a link overtly acquired for the site.

Does anyone have experience with the effects of building links outside of the traditional season? If Google is ignoring the SERPs for the main keyword right now as the query does not deserve freshness do they also ignore new links? How conservative do I need to be in building links "out of season" to get the jump on the competition during season. It's tough to plan link building or hire link builders if all the link building needs to be concentrated into a maximum of two months of the year.

Any help is appreciated and thanks in advance.

 

martinibuster




msg:4292681
 8:42 pm on Apr 5, 2011 (gmt 0)

I don't think that seasons play a role in enough niches where something like that might be part of the algorithm. I've acquired high quality relevant links out of season with no problems. It wouldn't surprise me if someone else posted that their experience is different.

Something like that is hard to pin down. But I think the consensus that's building over the last few months is that the industry has been overestimating Google's algorithm.

robdwoods




msg:4292782
 11:53 pm on Apr 5, 2011 (gmt 0)

@martinibuster. Thanks. It's great to get feedback from someone who's had experience with seasonal sites. I'm pretty sure you know the site I'm talking about :)

Hoople




msg:4293380
 8:00 pm on Apr 6, 2011 (gmt 0)

I have two seasonal sites I built and maintain for a local non-profit. They both are 'brick-n-mortar' in that one has to visit the location the enjoy the use of their 'product'. One is related to a little animal usually focused on around now and the other is about a big person normally thought of at the end of the year.

In the beginning I harvested all the competitors backlinks. I collapsed them into a single listing by domain with a field listing the number of links found (total of all competitors) at that domain. I sorted by that number to order the list for that link acquisition task (2004?).

I then got creative on searches by playing with some really different keyword searches. Relax a bit more than normal and stop assuming. Many of my best search ideas came from trusted friends - 'how would you search for a April widget site?' I found a wide variety of sites, forums, groups, blogs and such. At first I asked them for reciprocal links but now (since 2009) I only do so if they require it.

To expand on what I found above was a lot of highly ranked on topic personal sites that were built 'back in the day' (1998) that had lots of links that were in my niches topic neighborhood. A member here 'wheel' suggested going for links in niches that touch your niche - I also do this and plan to do this more in the future.

Ignore the Google bashing here and make use of the 'Blog', 'Related Sites' and 'Discussion' search choices. There's a lot of low hanging fruit out there. Creates a real head slapping moment. Blekko, a new search engine makes it easy to surf through your niche's neighborhood and find related but non-competing sites. Click your listing's 'links' and then in the results the 'links' of the serps. Ignore the somewhat staleness of the results.

Look for dated articles in your niche that make you say 'Gosh, I wish they would update it [and put my site in there too]. If you find one that ranks well - ie it has some Google Toolbar PR, they show up in Alexa and their top Keywords ranks well in serps) rewrite it with update and send it. I've done 3 of those in the last 18 months. They were used AS IS. One even gave me a secondary byline with a link! BTW don't dwell on Toolbar PR - I use it only as an indicator of 'no penalty' and some or a lot of site trust.

There are a few current threads here on WW about broken links. Look at the authority sites, personal sites and directories in your niche for them. Write a personal note to the owner requesting your site to replace it. Don't make them work - copy their anchor link and description style. I've got a few I never though I'd get this way.

Directory wise go for DMOZ, BOTW, on topic niche directories and regional directories and then stop. Resist the urge for free/paid directory listings as recent Google changes make them MUCH less valuable. Instead spend all your time on the items suggested above.

Lastly go the the Library section of this forum. Read the older posts for some real helpful posts. Ignore the dates on them - almost all of the advice given is timeless and still applies!

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